Are you aware of the following online services?

Digital content services ranked by awareness in the United Kingdom as of March 2018 The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of March 2018. During the survey, 52 percent of respondents stated they knew the music service Spotify, 23 percent of respondents were aware of the Sky Sports Mobile TV website service.
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Share of respondents who were aware
BBC iPlayer71%
YouTube66%
Netflix66%
Amazon/Amazon MP3/Kindle/Amazon Prime64%
Spotify52%
Apple Music46%
iTunes/App Store/ibookstore/Apple Store46%
Amazon Music43%
ITV Hub/ITV Player41%
Sky Go37%
All 4/4OD37%
Google Play/Android Marketplace34%
Xbox Live33%
Lovefilm31%
Sky Sports app31%
BT Spots app29%
BT TV On Demand website28%
Flickr26%
Deezer26%
My5/Demand523%
Sky Sports Mobile TV website23%
Vevo21%
TV Catchup21%
Share of respondents who were aware
BBC iPlayer71%
YouTube66%
Netflix66%
Amazon/Amazon MP3/Kindle/Amazon Prime64%
Spotify52%
Apple Music46%
iTunes/App Store/ibookstore/Apple Store46%
Amazon Music43%
ITV Hub/ITV Player41%
Sky Go37%
All 4/4OD37%
Google Play/Android Marketplace34%
Xbox Live33%
Lovefilm31%
Sky Sports app31%
BT Spots app29%
BT TV On Demand website28%
Flickr26%
Deezer26%
My5/Demand523%
Sky Sports Mobile TV website23%
Vevo21%
TV Catchup21%
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Description Source More information
The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of March 2018. During the survey, 52 percent of respondents stated they knew the music service Spotify, 23 percent of respondents were aware of the Sky Sports Mobile TV website service.
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Release date
July 2018
Region
United Kingdom
Survey time period
March 2018
Number of respondents
4,526 respondents
Age group
12 years and older
Special properties
internet users
Supplementary notes
Multiple answers were possible.
Online (CAWI) and face-to-face surveys were used.

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