Are you aware of the following online services?

Digital content services ranked by awareness in the United Kingdom as of May 2017 The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of May 2017. During the survey, 51 percent of respondents stated they knew the music service Spotify. 15 percent of respondents were aware of the online game service Steam.
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Share of respondents who were aware
YouTube71%
BBC iPlayer68%
Netflix64%
NET: Any Apple58%
NET: Any Amazon58%
ITV Hub/ITV iPlayer56%
Spotify51%
Amazon/Amazon MP3/Kindle/Amazon Prime50%
iTunes/App Store49%
Sky Go40%
Apple Music40%
Amazon Music38%
Demand534%
All 4/4 OD34%
Xbox Live32%
Google Play/Android Marketplace30%
Play.com25%
Napster21%
Steam15%
Sony Entertainment Network13%
Last FM11%
HMV Digital11%
Hulu10%
Share of respondents who were aware
YouTube71%
BBC iPlayer68%
Netflix64%
NET: Any Apple58%
NET: Any Amazon58%
ITV Hub/ITV iPlayer56%
Spotify51%
Amazon/Amazon MP3/Kindle/Amazon Prime50%
iTunes/App Store49%
Sky Go40%
Apple Music40%
Amazon Music38%
Demand534%
All 4/4 OD34%
Xbox Live32%
Google Play/Android Marketplace30%
Play.com25%
Napster21%
Steam15%
Sony Entertainment Network13%
Last FM11%
HMV Digital11%
Hulu10%

© Statista 2017

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Description Source More information
The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of May 2017. During the survey, 51 percent of respondents stated they knew the music service Spotify. 15 percent of respondents were aware of the online game service Steam.
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Release date
July 2017
Region
United Kingdom
Survey time period
March to May 2017
Number of respondents
5,267 respondents
Age group
12 years and older
Special properties
internet users
Supplementary notes
Multiple answers were possible.
Online (CAWI) and face-to-face surveys were used.

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