Digital content services ranked by awareness in the United Kingdom as of March 2018

Are you aware of the following online services?

by Katrin Kienast, last edited Sep 5, 2018
Digital content services ranked by awareness in the United Kingdom as of March 2018 The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of March 2018. During the survey, 52 percent of respondents stated they knew the music service Spotify, 23 percent of respondents were aware of the Sky Sports Mobile TV website service.
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Are you aware of the following online services?

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Share of respondents who were aware
BBC iPlayer71%
YouTube66%
Netflix66%
Amazon/Amazon MP3/Kindle/Amazon Prime64%
Spotify52%
Apple Music46%
iTunes/App Store/ibookstore/Apple Store46%
Amazon Music43%
ITV Hub/ITV Player41%
Sky Go37%
All 4/4OD37%
Google Play/Android Marketplace34%
Xbox Live33%
Lovefilm31%
Sky Sports app31%
BT Spots app29%
BT TV On Demand website28%
Flickr26%
Deezer26%
My5/Demand523%
Sky Sports Mobile TV website23%
Vevo21%
TV Catchup21%
Share of respondents who were aware
BBC iPlayer71%
YouTube66%
Netflix66%
Amazon/Amazon MP3/Kindle/Amazon Prime64%
Spotify52%
Apple Music46%
iTunes/App Store/ibookstore/Apple Store46%
Amazon Music43%
ITV Hub/ITV Player41%
Sky Go37%
All 4/4OD37%
Google Play/Android Marketplace34%
Xbox Live33%
Lovefilm31%
Sky Sports app31%
BT Spots app29%
BT TV On Demand website28%
Flickr26%
Deezer26%
My5/Demand523%
Sky Sports Mobile TV website23%
Vevo21%
TV Catchup21%
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by Katrin Kienast, last edited Sep 5, 2018
The statistic presents data on the awareness of digital content services in the United Kingdom (UK) as of March 2018. During the survey, 52 percent of respondents stated they knew the music service Spotify, 23 percent of respondents were aware of the Sky Sports Mobile TV website service.
Show more
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