Digital advertising spending in the UK 2008-2020, by format

Published by Statista Research Department, Jan 6, 2023
With 8.4 billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with 6.3 billion, followed by classifieds under a billion. In total, digital ad spend in the country stood at 16.5 billion British pounds.

Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)

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Release date

April 2021

Region

United Kingdom

Survey time period

2008 to 2020

Supplementary notes

Figures for 2019 and 2020 calculated by Statista based on data provided by the source.
Figures preceding 2019 were retrieved from earlier publications. Figures have been rounded.

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