Influencing factors of Chinese consumers when purchasing apparel 2013, by gender

This statistic depicts the influencing factors of Chinese consumers when purchasing apparel 2013, by gender. The survey revealed that 31 percent of Chinese male consumers feel that the brand of the apparel is the main factor that influences its purchase.

What are the top factors that drive a purchase?

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Source

Release date

July 2013

Region

China

Survey time period

2012

Number of respondents

n = 1,600

Special properties

retail apparel industry of China.

Method of interview

Telephone interview

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