time spent with traditional TV has decreased. In the second quarter of 2015, Millennials spent an average of 1,173 minutes weekly watching traditional TV, but this figure decreased to 1,059 minutes (17 hours and 39 minutes) by the third quarter of 2016.
This statistic contains data on the average daily media use in the United States from 2012 to 2015, and a forecast from 2016 to 2018. In 2015, an average American spent 132 minutes on desktop/laptop devices each day. While consumers increasingly turn to the internet and mobile devices for entertainment, the weekly Average daily media use in the United States from 2012 to 2018, by device (in minutes)
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eMarketer. (June 6, 2016). Average daily media use in the United States from 2012 to 2018, by device (in minutes) [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. "Average daily media use in the United States from 2012 to 2018, by device (in minutes)." Chart. June 6, 2016. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. (2016). Average daily media use in the United States from 2012 to 2018, by device (in minutes). Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. "Average Daily Media Use in The United States from 2012 to 2018, by Device (in Minutes)." Statista, Statista Inc., 6 Jun 2016, https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer, Average daily media use in the United States from 2012 to 2018, by device (in minutes) Statista, https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/ (last visited August 12, 2022)