About This Statistic
This statistic contains data on the average daily media use in the United States. In 2010, an average American spent 184 minutes surfing the internet on desktop and laptop devices each day.
Media usage in the United States – additional information
The three media gaining people’s time are television as well as desktop and mobile internet. Between 2009 and 2012, average daily TV consumption per capita grew 11 minutes, desktop internet grew 27 minutes, and mobile internet grew by an hour. In 2010, mobile surpassed print (newspapers and magazines) for the first time. On the other hand, radio, newspaper and magazine usage has been decreasing – radio and magazines lost 6 minutes per day each, whereas newspapers lost as much as 11 minutes of consumption per capita per day.
Veronis Suhler Stevenson and Borrell Associates prepared a forecast of daily media use per capita in the United States in 2018. According to their projection, an average American will spend nearly 290 minutes with TV (cable and broadcast) daily in 2018, making TV the most consumed medium. Radio will ranked second with approximately 82 minutes, before pure-play mobile with 41. Desktop use is expected to consume only 28 minutes daily, slightly less than playing video games. Print media, such as newspapers, magazines, direct mail and directories will account for 36 minutes.
On the global level, desktop internet was the most used medium in 2012, accounting for 4.33 hours (approximately 260 minutes) per capita daily. Television ranked second with 2.49 hours (150 minutes), whereas mobile internet was used for 77 minutes daily on average. Radio could count on 1.18 hours (71 minutes) of daily usage per capita, game consoles on 43 and physical print on 38 minutes.