Media reach in Argentina 2019
During a study conducted in Argentina throughout 2019, approximately 90.3 percent of respondents stated that they had consumed out-of-home (OOH) media during the seven days prior to the survey. The share of interviewees who consumed newspapers, magazines, and/or films at movie theaters stood below 20 percent. Advertising spending in Argentina in 2019 was estimated at 717.4 million U.S. dollars.
