This timeline presents data on advertising spending in Italy from 2009 to 2014 and a forecast until 2019, broken down by medium. In 2011, radio advertising in Italy amounted to 433 million euros and PwC projected it would fall to 339 million in 2019.
Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
European market overview
4
Belgian market overview
6
- Premium Statistic Offline advertising expenditure Belgium 2015-2021
- Premium Statistic Offline ad spending in Belgium 2021, by medium
- Premium Statistic Ad spend distribution in Belgium 2021, by medium
- Premium Statistic Ad spending growth in Belgium 2014-2024
- Premium Statistic Ad spend in Belgium 2020, by category
- Premium Statistic Leading media agencies in Belgium 2021
Digital advertising
4
Linear media advertising
6
- Premium Statistic Magazine ad spending in Belgium 2018-2022
- Premium Statistic Newspaper ad spending in Belgium 2018-2022
- Premium Statistic Free local press ad spending in Belgium 2015-2021
- Premium Statistic TV ad spending in Belgium 2018-2022
- Premium Statistic Radio ad spending in Belgium 2018-2022
- Premium Statistic OOH ad spending in Belgium 2018-2022
Media consumption
5
- Premium Statistic Daily television viewing time in Belgium 2014-2020
- Premium Statistic Market share TV stations French-speaking Belgium 2021
- Premium Statistic Market share TV stations Dutch-speaking Belgium 2021
- Premium Statistic Daily reach Dutch radio stations in Belgium 2021
- Premium Statistic Daily reach French radio stations in Belgium 2021
Further related statistics
18
- Distribution of advertising spending in Peru 2022, by medium
- Venezuela: ad spend 2016-2019, by medium
- Argentina: advertising spending 2020-2021, by medium
- Ad spend in Uruguay 2018, by medium
- Distribution of advertising spending in Chile 2022, by medium
- Distribution of ad spend in the UK in 2012 and 2017, by medium
- Quarterly ad spend in Italy 2021-2022, by medium
- Ad spend distribution APAC 2018, by medium
- Europe: media advertising split 2013-2016
- Argentina: distribution of ad spend 2019-2021, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Ad spend estimate Thailand 2021, by medium
- Media advertising spending in the U.S. 2019, by medium
- Media split in Malaysia 2015
- Honduras: ad spend 2017, by medium
- Google: share of global ad spend 2015
- Media owners ad revenue in India 2012-2021, by medium
- Dominican Republic: distribution of ad spend 2015-2018, by medium
Further Content: You might find this interesting as well
Statistics
- Distribution of advertising spending in Peru 2022, by medium
- Venezuela: ad spend 2016-2019, by medium
- Argentina: advertising spending 2020-2021, by medium
- Ad spend in Uruguay 2018, by medium
- Distribution of advertising spending in Chile 2022, by medium
- Distribution of ad spend in the UK in 2012 and 2017, by medium
- Quarterly ad spend in Italy 2021-2022, by medium
- Ad spend distribution APAC 2018, by medium
- Europe: media advertising split 2013-2016
- Argentina: distribution of ad spend 2019-2021, by medium
- Brazil: ad spend growth 2018-2024, by medium
- Ad spend estimate Thailand 2021, by medium
- Media advertising spending in the U.S. 2019, by medium
- Media split in Malaysia 2015
- Honduras: ad spend 2017, by medium
- Google: share of global ad spend 2015
- Media owners ad revenue in India 2012-2021, by medium
- Dominican Republic: distribution of ad spend 2015-2018, by medium
PwC. (September 22, 2015). Advertising spending in Italy from 2009 to 2019, by medium (in million euros) [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/
PwC. "Advertising spending in Italy from 2009 to 2019, by medium (in million euros)." Chart. September 22, 2015. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/
PwC. (2015). Advertising spending in Italy from 2009 to 2019, by medium (in million euros). Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/
PwC. "Advertising Spending in Italy from 2009 to 2019, by Medium (in Million Euros)." Statista, Statista Inc., 22 Sep 2015, https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/
PwC, Advertising spending in Italy from 2009 to 2019, by medium (in million euros) Statista, https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/ (last visited June 06, 2023)
Advertising spending in Italy from 2009 to 2019, by medium (in million euros) [Graph], PwC, September 22, 2015. [Online]. Available: https://www.statista.com/statistics/272694/advertising-spending-in-italy-by-medium/