Sources utilized in learning about new electronic products in the U.S. 2013

How do you normally learn about new electronics products that are available for purchase?

by Statista Research Department, last edited Jan 15, 2013
Sources utilized in learning about new electronic products in the U.S. 2013 This statistic shows the results of a 2013 survey regarding the sources utilized in learning about new electronic products in the U.S. in 2013. The survey revealed that 45 percent of the respondents between the ages of 18-49 ask their friends about new electronics products.
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How do you normally learn about new electronics products that are available for purchase?

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18-49*50+
Online (net)62%60%
Friends45%38%
Television43%46%
In a store40%40%
Family members36%37%
Advertisements33%37%
Magazines20%19%
Co-workers15%9%
Newspapers12%20%
18-49*50+
Online (net)62%60%
Friends45%38%
Television43%46%
In a store40%40%
Family members36%37%
Advertisements33%37%
Magazines20%19%
Co-workers15%9%
Newspapers12%20%
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by Statista Research Department, last edited Jan 15, 2013
This statistic shows the results of a 2013 survey regarding the sources utilized in learning about new electronic products in the U.S. in 2013. The survey revealed that 45 percent of the respondents between the ages of 18-49 ask their friends about new electronics products.
Show more
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