Favorability rating of digital advertising in the United Kingdom (UK) 2014, by device

How would you characterize your attitude towards each of the following formats of advertising?

Favorability rating of digital advertising in the United Kingdom (UK) 2014, by device This statistic displays the favorability rating of advertisements by device format in the United Kingdom as of 2014. Among respondents, television advertisements were viewed most favorably, with 39 percent reporting seeing TV ads favorably.
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How would you characterize your attitude towards each of the following formats of advertising?

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Share of respondents****
TV39%
Smartphone17%
Laptop17%
Tablet16%
Share of respondents****
TV39%
Smartphone17%
Laptop17%
Tablet16%
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This statistic displays the favorability rating of advertisements by device format in the United Kingdom as of 2014. Among respondents, television advertisements were viewed most favorably, with 39 percent reporting seeing TV ads favorably.
Show more
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