Italy: mobile ad spend growth 2013-2018

This graph shows the change in mobile internet advertising spending in Italy in 2013 and a forecast thereof until 2017. The source projected the spending would increase 80 percent in 2014.

Change in mobile internet advertising spending in Italy from 2013 to 2018

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Source

Release date

November 2014

Region

Italy

Survey time period

2013

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; ad spending on tablets included

Supplementary notes

* Forecast.

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