Importance of offering a TV & digital video multiplatform ad solutions in the U.S.

The statistic presents information on the importance of media brands/ad networks/DSPs offering a traditional TV and digital video multiplatform solution according to agency and marketing professionals in the United States as of April 2014. During a survey, 39 percent of agency marketers stated offering such a solution was extremely important.

Importance of offering a traditional TV and digital video multiplatform advertising solutions as of April 2014

Extremely importantVery importantNeither important nor unimportantNot at all/not very important
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Release date

September 2014


United States

Survey time period

April 2014

Number of respondents

n=168 agency respondents; n=129 marketers

Supplementary notes

Number may not add to 100 percent due to rounding.
The source does not provide further information on the survey methodology (type of survey used).

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Statistics on "Video advertising and marketing"

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