During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 84 percent of respondents stated that online video platforms were important or extremely important for their brand's video advertising strategy; 60 percent named traditional TV or linear video in that context.
Most important platform types for video advertising according to marketers in the United Kingdom and the United States as of August 2021
Characteristic
Share of respondents assessing the importance as "important" or "extremly important"
The question posed during the survey: "How important are the following in your brand’s video advertising strategy?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.
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Forrester Research. (November 15, 2021). Most important platform types for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/322270/important-tv-digital-video-advertising-solutions-usa/
Forrester Research. "Most important platform types for video advertising according to marketers in the United Kingdom and the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/322270/important-tv-digital-video-advertising-solutions-usa/
Forrester Research. (2021). Most important platform types for video advertising according to marketers in the United Kingdom and the United States as of August 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/322270/important-tv-digital-video-advertising-solutions-usa/
Forrester Research. "Most Important Platform Types for Video Advertising According to Marketers in The United Kingdom and The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/322270/important-tv-digital-video-advertising-solutions-usa/
Forrester Research, Most important platform types for video advertising according to marketers in the United Kingdom and the United States as of August 2021 Statista, https://www.statista.com/statistics/322270/important-tv-digital-video-advertising-solutions-usa/ (last visited June 30, 2022)
