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Italy: internet advertising market share 2015, by format
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Italy: internet advertising market share 2015, by format
Market share of the internet advertising industry in Italy in 2015, by format
by Statista Research Department,
last edited
Dec 20, 2016
The statistic displays the market share of the internet advertising industry in Italy in 2015, by format. As of the survey period, video advertising represented about 17 percent of the market, while email advertising represented one percent of the market.
Market share of the internet advertising industry in Italy in 2015, by format
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Description
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by Statista Research Department,
last edited
Dec 20, 2016
The statistic displays the market share of the internet advertising industry in Italy in 2015, by format. As of the survey period, video advertising represented about 17 percent of the market, while email advertising represented one percent of the market.
- Show sources information
- Show publisher information
- Release date
- December 2016
- Region
- Italy
- Survey time period
- 2015
Source
- Show sources information
- Show publisher information
- Release date
- December 2016
More information
- Region
- Italy
- Survey time period
- 2015
Other statistics on the topic
+Radio, TV & Film
Advertising spending in Italy 2009-2019, by medium
+Advertising & Marketing
Digital Market Outlook: social media advertising revenue in European countries 2018
+Advertising & Marketing
Internet advertising market value in Italy 2008-2018
+Advertising & Marketing
Italy: forecast TV industry advertising 2017-2021
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Italy 2008-2016
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)Ad spend in Italy 2019-2020, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Traditional media
The most important statistics
- Value of advertising investments in radio from 2009 to 2018 (in euros)Italy: value of advertising investments in radio 2009-2018
- Value of advertising investments in newspapers and magazines from 2009 to 2018 (in euros)Italy: value of advertising investments in press 2009-2018
- Value of advertising investments in television from 2009 to 2018 (in euros)Italy: value of advertising investments in television 2009-2018
- Advertising spending forecasts for the cinema industry in Italy from 2018 to 2022 (in million euros)Italy: forecast cinema industry advertising 2018-2022
- Advertising spending forecasts for the entertainment and media industry in Italy from 2018 to 2022 (in million euros)Italy: forecast entertainment and media industry advertising 2018-2022
- Advertising spending forecasts for the music industry in Italy from 2018 to 2022 (in million euros)Italy: forecast music industry advertising 2018-2022
- Advertising spending forecasts for the radio industry in Italy from 2018 to 2022 (in million euros)Italy: forecast radio industry advertising 2018 to 2022
- Advertising spending forecasts for the newspaper industry in Italy from 2018 to 2022 (in million euros)Italy: newspaper industry advertising 2018-2022
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Spending in online video advertising in Italy from 2011 to 2018 (in million euros)Italy: online video advertising spending 2011-2018
- Spending in online banner advertising in Italy from 2011 to 2018 (in million euros)Italy: online banner advertising spending 2011-2018
- Out-of-home
The most important statistics
- Distribution of out-of-home advertising market in Italy in 2017, by assetItaly: OOH advertising market distribution 2017, by asset
- Distribution of out-of-home transport advertising market in Italy in 2017, by assetItaly: OOH transport advertising market distribution 2017, by asset
- Share of digital out-of-home advertising market out of the OOH market in Italy in 2017 with a forecast for 2022 Italy: share of digital out-of-home advertising market 2017-2022
- Value of out-of-home advertising market in Italy in 2017 with a forecast for 2022 (in million euros)Italy: value of out-of-home advertising market 2017-2022
- Market shares of out-of-home advertising in Italy from 2001 to 2019 with a forecast for 2020Market shares of OOH advertising in Italy 2001-2020
- Forecast of the out of home (OOH) advertising industry expenditure in Italy from 2019 to 2023 (in million euros)Forecast out of home media industry spending in Italy 2019-2023
- Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)Italy: estimated audience of OOH advertising 2017, by category
- Distribution of digital out-of-home advertising market in Italy in 2017, by format Italy: distribution of digital out-of-home advertising market 2017, by format
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to June 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: internet advertising market share 2015, by device
- Italy: advertising market share 2015, by sector
- Advertising investments in relation to GDP in Germany 2012-2018
- Year-on-year advertising investment change in Germany 2012-2018
- Internet advertising spending in Hong Kong 2012-2021
- Advertising job openings in the advertising industry in Germany 2003-2018
- Internet advertising investments in Germany 2006-2018
- Employees in the advertising services industry in Denmark 2008-2016, by gender
- Investments of the economy in advertising in Germany 2003-2013
- Internet advertising spending in Taiwan 2012-2021
- Number of employees in the advertising services industry in Denmark 2008-2016
- Growth of global advertising revenues 2015-2019, by medium
- Advertising market share in Germany 2009-2018, by media type
- Italy: programmatic advertising market value 2014-2018
- Growth rate of advertising market across India 2010-2018
- Revenue from promotional products in Germany 2004-2015
- Print advertising expenditure contribution India 2018 by category
- Global advertising revenue 2010-2020
- Italy: online advertising revenue 2008-2014
- Advertising expenditure growth in selected countries 2015-2020
Studies
- Advertising industry in Spain
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in Germany
- Online advertising metrics
- Advertising in Brazil
- Advertising in the Netherlands
- Advertising in Asia Pacific
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in North America
- Programmatic advertising
- Advertising market in the U.S.
- Digital advertising in Canada
- Advertising worldwide
Statistics on "Advertising in Italy"
- Turnover of advertising and market research sector in Italy 2008-2016
- Advertising spending in Italy 2011-2018
- Advertising spending in Italy 2009-2019, by medium
- Ad spend in Italy 2019-2020, by medium
- Italian share of Western Europe spending in internet advertising 2016-2020
- Italy: forecasts of share of Western Europe spending out-of-home advertising
- Italy: advertising material producers 2012-2014
- Italy: value of advertising investments in radio 2009-2018
- Italy: value of advertising investments in press 2009-2018
- Italy: value of advertising investments in television 2009-2018
- Italy: forecast cinema industry advertising 2018-2022
- Italy: forecast entertainment and media industry advertising 2018-2022
- Italy: forecast music industry advertising 2018-2022
- Italy: forecast radio industry advertising 2018 to 2022
- Italy: newspaper industry advertising 2018-2022
- Italy: forecast TV industry advertising 2017-2021
- Italy: forecast video games industry advertising 2018-2022
- Media market share in Italy 2018
- Internet advertising market value in Italy 2008-2018
- Digital share of advertising spending in Italy 2013-2019
- Share of digital advertising spending in Italy 2015 and 2019, by sales method
- Digital Market Outlook: social media advertising revenue in European countries 2018
- Italy: online video advertising spending 2011-2018
- Italy: online banner advertising spending 2011-2018
- Italy: OOH advertising market distribution 2017, by asset
- Italy: OOH transport advertising market distribution 2017, by asset
- Italy: share of digital out-of-home advertising market 2017-2022
- Italy: value of out-of-home advertising market 2017-2022
- Market shares of OOH advertising in Italy 2001-2020
- Forecast out of home media industry spending in Italy 2019-2023
- Italy: estimated audience of OOH advertising 2017, by category
- Italy: distribution of digital out-of-home advertising market 2017, by format
- Digital out of home (DOOH) advertising revenue in Italy 2012-2015
- Daily online reach of Banzai Advertising in Italy 2016, by access platform
- Italy: daily online reach of advertising company REA Group 2017, by access platform
- Italy: daily online reach of agency Good Move 2017, by access platform
- Italy: daily online reach of advertising network HiMedia Group 2016, by platform
- Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Daily online reach of advertising company RCS in Italy 2019, by access device
- Daily online reach of WebSystem - Gruppo 24 Ore in Italy 2019, by access device
- Italy: internet advertising market share 2015, by device
- Italy: advertising market share 2015, by sector
- Advertising investments in relation to GDP in Germany 2012-2018
- Year-on-year advertising investment change in Germany 2012-2018
- Internet advertising spending in Hong Kong 2012-2021
- Advertising job openings in the advertising industry in Germany 2003-2018
- Internet advertising investments in Germany 2006-2018
- Employees in the advertising services industry in Denmark 2008-2016, by gender
- Investments of the economy in advertising in Germany 2003-2013
- Internet advertising spending in Taiwan 2012-2021
- Number of employees in the advertising services industry in Denmark 2008-2016
- Growth of global advertising revenues 2015-2019, by medium
- Advertising market share in Germany 2009-2018, by media type
- Italy: programmatic advertising market value 2014-2018
- Growth rate of advertising market across India 2010-2018
- Revenue from promotional products in Germany 2004-2015
- Print advertising expenditure contribution India 2018 by category
- Global advertising revenue 2010-2020
- Italy: online advertising revenue 2008-2014
- Advertising expenditure growth in selected countries 2015-2020
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