Mobile ad spending in Italy 2016-2025, by format
Mobile video advertising spending in Italy amounted to 451 million U.S. dollars in 2020, while other display and paid search ad spending amounted to 738 and 365 million, respectively. Ad spending for all three formats was expected to increase over the next five years, with 990, 1,383, and 677 million being projected for video, other display, and paid search respectively.
