Unique multi-platform visitors to selected social networks in the United States as of February 2014 (in millions)

Social networks: multi-platform visitors in the United States 2014 This statistic presents the multi-platform visitors to selected social networks in the United States in February 2014. As of that month, market leader Facebook had 47.1 million unique mobile-only visitors, compared to 78.7 million multi-platform users. Due to availability, social messaging app Snapchat was accessed by 21.7 million mobile-only unique visitors.
Multi-platform usage – additional information

Multi-platform refers to users who have access and make use of more than one platform or device when accessing the internet, reading the news, watching their favorite TV shows, in other words anything which involves the use of a screen.
The platform used can depend on the users’ personal preferences and the content they are accessing. In a survey amongst 23,000 internet users worldwide in October and November 2013, participants were asked; ‘Which types of device do you prefer to use when accessing different types of content?’ The survey revealed that PCs and laptops were preferred for the majority of content. However, 71 percent stated that when watching TV shows or full length movies, they preferred to use a traditional TV. When it came to news and magazine content on the other hand, 24 percent of users stated that they preferred to use a smartphone, whereas only 15 percent preferred to use a TV and 14 percent preferred to use a tablet device.
When it comes to internet access, the choice of multi-screen usage is vast. In July 2014, desktop and mobile users were assessed to determine the most popular multi-platform web properties in the U.S., based on the number of unique visitors. During that month Google sites had the most amount of multi-platform users with 236 million visitors. In comparison for the same month, Twitter attracted 122 million multi-platform users.
A user’s preference for a certain platform and device can affect the amount of time they spend on one as opposed to the other. In December 2010, December 2013 and July 2014, the time spent on selected platforms, by digital population was calculated. In December 2010 and 2013, desktops were the device with the most amount of time spent on them, but in July 2014 a shift occurred. Despite 495 billion minutes were spent by the digital population on desktops, approximately 521 billion minutes were spent on smartphones.
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Multi-platformDesktop onlyMobile only
Facebook78.760.847.1
Twitter11.825.631.4
Instagram6.52040
LinkedIn9.235.912.1
Pinterest7.219.227.4
Tumblr8.618.113.9
Vine*011.59.9
Snapchat0021.7
Multi-platformDesktop onlyMobile only
Facebook78.760.847.1
Twitter11.825.631.4
Instagram6.52040
LinkedIn9.235.912.1
Pinterest7.219.227.4
Tumblr8.618.113.9
Vine*011.59.9
Snapchat0021.7
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Description Source More information
This statistic presents the multi-platform visitors to selected social networks in the United States in February 2014. As of that month, market leader Facebook had 47.1 million unique mobile-only visitors, compared to 78.7 million multi-platform users. Due to availability, social messaging app Snapchat was accessed by 21.7 million mobile-only unique visitors.
Multi-platform usage – additional information

Multi-platform refers to users who have access and make use of more than one platform or device when accessing the internet, reading the news, watching their favorite TV shows, in other words anything which involves the use of a screen.
The platform used can depend on the users’ personal preferences and the content they are accessing. In a survey amongst 23,000 internet users worldwide in October and November 2013, participants were asked; ‘Which types of device do you prefer to use when accessing different types of content?’ The survey revealed that PCs and laptops were preferred for the majority of content. However, 71 percent stated that when watching TV shows or full length movies, they preferred to use a traditional TV. When it came to news and magazine content on the other hand, 24 percent of users stated that they preferred to use a smartphone, whereas only 15 percent preferred to use a TV and 14 percent preferred to use a tablet device.
When it comes to internet access, the choice of multi-screen usage is vast. In July 2014, desktop and mobile users were assessed to determine the most popular multi-platform web properties in the U.S., based on the number of unique visitors. During that month Google sites had the most amount of multi-platform users with 236 million visitors. In comparison for the same month, Twitter attracted 122 million multi-platform users.
A user’s preference for a certain platform and device can affect the amount of time they spend on one as opposed to the other. In December 2010, December 2013 and July 2014, the time spent on selected platforms, by digital population was calculated. In December 2010 and 2013, desktops were the device with the most amount of time spent on them, but in July 2014 a shift occurred. Despite 495 billion minutes were spent by the digital population on desktops, approximately 521 billion minutes were spent on smartphones.
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Release date
May 2014
Region
United States
Survey time period
February 2014
Age group
18 years and older
Supplementary notes
* Figures for existing Vine multi-platform users were not provided.

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