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Key factors in ad agency selection worldwide 2013

This statistic displays some of the key factors that contribute to the selection of an advertising agency, based on the results of a survey of CMOs and marketing executives carried out in November 2013. Out of 1,850 respondents, 68 percent said that the chemistry with the proposed agency team was a crucial factor in selecting an agency.

Key factors that contributed to selecting an advertising agency as of November 2013

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Release date

December 2013



Survey time period

November 19 to 25, 2013

Number of respondents

1,850 respondents

Special properties

participants were only CMOs and other marketing executives

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Advertising agencies in the U.S."

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