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Brazil: leading advertising categories H1 2017

Published by Statista Research Department, Nov 26, 2019
This statistic presents the main advertising categories based on ad spending in Brazil from January to June of 2017. Retail ranked first, with more than 10.7 billion Brazilian reals of ad spend in the presented time period, followed by consumer services with 7.3 billion reals.

Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals)

Spending in billion Brazilian reals
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Release date

August 2017

Region

Brazil

Survey time period

January to June 2017

Supplementary notes

Figures have been rounded.

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