This statistic presents the main advertising categories based on ad spending in Brazil from January to June of 2017. Retail ranked first, with more than 10.7 billion Brazilian reals of ad spend in the presented time period, followed by consumer services with 7.3 billion reals.
Brazil: leading advertising categories H1 2017
Leading advertising categories in Brazil in 1st half 2017, by advertising spending
(in billion Brazilian reals)
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Further related statistics
Kantar Ibope Media. (August 14, 2017). Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals) [Graph]. In Statista. Retrieved December 11, 2019, from https://www.statista.com/statistics/829882/top-advertising-categories-brazil/
Kantar Ibope Media. "Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals)." Chart. August 14, 2017. Statista. Accessed December 11, 2019. https://www.statista.com/statistics/829882/top-advertising-categories-brazil/
Kantar Ibope Media. (2017). Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals). Statista. Statista Inc.. Accessed: December 11, 2019. https://www.statista.com/statistics/829882/top-advertising-categories-brazil/
Kantar Ibope Media. "Leading Advertising Categories in Brazil in 1st Half 2017, by Advertising Spending (in Billion Brazilian Reals)." Statista, Statista Inc., 14 Aug 2017, https://www.statista.com/statistics/829882/top-advertising-categories-brazil/
Kantar Ibope Media, Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals) Statista, https://www.statista.com/statistics/829882/top-advertising-categories-brazil/ (last visited December 11, 2019)