Intended consumption of the Super Bowl ads in Canada 2014, by age

The graph shows data on the intended consumption of the Super Bowl ads in Canada as of January 2014, by age. During a survey, 57 percent of respondents aged 18 to 34 stated they intended to watch the ads online.

How do you intend to watch the Super Bowl ads?

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Source

Release date

January 2014

Region

Canada

Survey time period

January 23 to 27, 2014

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

During the survey, this question was posed as follows: "Will you watch them during the TV broadcast, watch them on TV at some other time or access them online at some time?"

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Statistics on "TV advertising in the U.S."

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