How do you intend to watch the Super Bowl ads?

Intended consumption of the Super Bowl ads in Canada 2014, by age The graph shows data on the intended consumption of the Super Bowl ads in Canada as of January 2014, by age. During a survey, 57 percent of respondents aged 18 to 34 stated they intended to watch the ads online.
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18-3435-4950+
During the broadcast33%30%37%
Watch them on TV at some other time6%12%24%
Access them online57%50%33%
18-3435-4950+
During the broadcast33%30%37%
Watch them on TV at some other time6%12%24%
Access them online57%50%33%
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Description Source More information
The graph shows data on the intended consumption of the Super Bowl ads in Canada as of January 2014, by age. During a survey, 57 percent of respondents aged 18 to 34 stated they intended to watch the ads online.
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Release date
January 2014
Region
Canada
Survey time period
January 23 to 27, 2014
Age group
18 years and older
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
During the survey, this question was posed as follows: "Will you watch them during the TV broadcast, watch them on TV at some other time or access them online at some time?"

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