TV advertising expenditure growth in Central and Eastern Europe reached over 12 percent in 2021. In the following year, advertisers in the CEE region were forecast to decrease their spending on television ads by 24 percent. One contributing factor was the withdrawal of major international advertisers from the Russian market due to the war in Ukraine.
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you TV advertising in Europe
Overview
5
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
United Kingdom
8
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
Germany
8
- Premium Statistic TV advertising revenues in Germany 2017-2026
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Online TV ad revenue in Germany 2017-2026
- Premium Statistic Gross television advertising spending in Germany 2021-2023
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend growth in Germany 2022, by industry
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
France
8
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
- Premium Statistic Duration of television commercials in seconds in France 2009-2021
- Premium Statistic Number of commercials on television in France 2009-2021
- Basic Statistic Food ad spend on television in France 2019-2021
- Basic Statistic Retail ad spend on television in France 2019-2021
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
Italy
7
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2021, by broadcaster
- Premium Statistic Automotive ad spend on television in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021
Spain
7
- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Free TV advertising revenue in Spain 2015-2022
- Premium Statistic Pay TV ad spending in Spain 2019-2022
- Premium Statistic Online TV ad spending in Spain 2017-2026
- Premium Statistic Connected TV ad spend in Spain 2019-2022
- Premium Statistic Food ad spend on television in Spain 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
Further related statistics
18
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure in Europe 2007-2019, by region
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending change in Hong Kong 2008-2015
- Television share of advertising expenditure in the European Union (EU 28) 2009-2018
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- TV advertising spending change in South Africa 2008-2015
- Growth in TV advertisement expenditure in MENA 2010-2024
- TV ad spending as a share e of total ad expenditure in Brazil 2016-2022, by type
- TV advertising spending change in Egypt 2008-2015
- TV advertising spending change in Indonesia 2008-2015
- Annual growth of TV advertising expenses in Japan 2013-2022
- TV advertising spending change in Singapore 2008-2015
- Brands most active on TV in Poland 2018
- UK consumers: influence of programs on noticing adverts 2019/2020
- Change in advertising spending in selected media in Peru 2023
Further Content: You might find this interesting as well
Statistics
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure in Europe 2007-2019, by region
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending change in Hong Kong 2008-2015
- Television share of advertising expenditure in the European Union (EU 28) 2009-2018
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- TV advertising spending change in South Africa 2008-2015
- Growth in TV advertisement expenditure in MENA 2010-2024
- TV ad spending as a share e of total ad expenditure in Brazil 2016-2022, by type
- TV advertising spending change in Egypt 2008-2015
- TV advertising spending change in Indonesia 2008-2015
- Annual growth of TV advertising expenses in Japan 2013-2022
- TV advertising spending change in Singapore 2008-2015
- Brands most active on TV in Poland 2018
- UK consumers: influence of programs on noticing adverts 2019/2020
- Change in advertising spending in selected media in Peru 2023
Zenith. (June 8, 2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In Statista. Retrieved September 30, 2023, from https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. Statista. Accessed September 30, 2023. https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. (2022). Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. Statista. Statista Inc.. Accessed: September 30, 2023. https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith. "Television Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/
Zenith, Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 Statista, https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/ (last visited September 30, 2023)
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139364/television-advertising-spending-growth-in-central-and-eastern-europe/