Television ad spend growth in Central and Eastern Europe 2000-2024

Published by Statista Research Department, Mar 20, 2024
TV advertising expenditure growth in Central and Eastern Europe reached over 12 percent in 2021. In the following year, advertisers in the CEE region were forecast to decrease their spending on television ads by 24 percent. One contributing factor was the withdrawal of major international advertisers from the Russian market due to the war in Ukraine.

Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024

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Release date

June 2022

Region

CEE

Survey time period

2000 to 2021

Supplementary notes

* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.

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