Motivators for purchasing a new frozen dessert in the United Kingdom (UK) 2013

The statistic shows the leading five reasons consumers in the United Kingdom gave for buying a new frozen dessert product for the first time. According to the 2013 survey, 29 percent said they bought a new ice cream or other frozen dessert product because it 'looked tasty', while 25 percent stated they wanted to 'try something different'.

Leading reasons for consumers buying a frozen dessert product for the first time in the United Kingdom (UK) in 2013

Share of respondents
Looked tasty29%
Try something different25%
It was new22%
On offer20%
The flavour19%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

396 respondents

Special properties

Ice cream and frozen dessert category buyers

Supplementary notes

Publication date unknown

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Frozen desserts in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.