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How important are search engines as sources of information to you?*

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Importance of search engines as sources of information in the UK 2013-2015 This statistic illustrates the findings of a survey on the importance of search engines as sources of information to internet users in the United Kingdom (UK) between 2013 and 2015. In 2013, it was found that 71 percent of respondents reported search engines were a "very important" source of information. In 2015, the share of people stating this had dropped by four percent. During the same time period, the share of internet users that thought of internet search engines as a fairly important information source grew by three percent.
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Description Source More information
This statistic illustrates the findings of a survey on the importance of search engines as sources of information to internet users in the United Kingdom (UK) between 2013 and 2015. In 2013, it was found that 71 percent of respondents reported search engines were a "very important" source of information. In 2015, the share of people stating this had dropped by four percent. During the same time period, the share of internet users that thought of internet search engines as a fairly important information source grew by three percent.
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Release date
April 2016
Region
United Kingdom
Survey time period
2013 to 2015**
Number of respondents
1,458**
Age group
16 years and older
Special properties
adults who go online at home or elsewhere who use each source.
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* The original survey question was: "Please use this card to say how important each of the following sources of information are to you..."
** n (2013) = 1,032; n (2014) = 1,609; n (2014) = 1,458.
*** Most recent survey was carried out from September to October 2015.

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