Importance of search engines as sources of information in the UK 2013-2015

This statistic illustrates the findings of a survey on the importance of search engines as sources of information to internet users in the United Kingdom (UK) between 2013 and 2015. In 2013, it was found that 71 percent of respondents reported search engines were a "very important" source of information. In 2015, the share of people stating this had dropped by four percent. During the same time period, the share of internet users that thought of internet search engines as a fairly important information source grew by three percent.

How important are search engines as sources of information to you?*

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Release date

April 2016


United Kingdom

Survey time period

2013 to 2015**

Number of respondents


Age group

16 years and older

Special properties

adults who go online at home or elsewhere who use each source.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "Please use this card to say how important each of the following sources of information are to you..."
** n (2013) = 1,032; n (2014) = 1,609; n (2014) = 1,458.
*** Most recent survey was carried out from September to October 2015.

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Statistics on "Online search usage"

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