U.S. online review importance prior to new product purchase 2017

When looking for a new product, how important are the online reviews before deciding to purchase the product?

by J. Clement, last edited Apr 13, 2018
U.S. online review importance prior to new product purchase 2017 The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
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When looking for a new product, how important are the online reviews before deciding to purchase the product?

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Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
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by J. Clement, last edited Apr 13, 2018
The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
Show more
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