When looking for a new product, how important are the online reviews before deciding to purchase the product?

U.S. online review importance prior to new product purchase 2017 The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
Show more
Loading statistic...
Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
Show more
Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Method of interview
Online survey

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Online reviews"

  • Overview
  • Product reviews
  • Business reviews
The most important statistics
  • Review platforms

Related Studies: Available to Download in PDF or PPTX Format

Online shopping behavior in the United States

All Information
in one Presentation

Online shopping behavior in the United States

Everything On "Online shopping behavior in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar