When looking for a new product, how important are the online reviews before deciding to purchase the product?

U.S. online review importance prior to new product purchase 2017 The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
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Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
Share of respondents
Extremely important19%
Very important38%
Moderately important29%
Slightly important11%
Not at all important2%
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Description Source More information
The statistic presents information on the importance of online reviews before deciding to purchasing a new product according to consumers in the United States. During the April 2017 survey, 38 percent of respondents stated that online reviews were very important before making a purchase decision.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Method of interview
Online survey

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