U.S. online review usage frequency prior to new product purchase 2017

The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.

When looking for a new product, how frequently do you read online reviews before purchasing the product?

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Sources

Release date

June 2017

Region

United States

Survey time period

April 2017

Number of respondents

501 respondents

Age group

25 years and older

Method of interview

Online survey

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