When looking for a new product, how frequently do you read online reviews before purchasing the product?

U.S. online review usage frequency prior to new product purchase 2017 The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
Show more
Loading statistic...
Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
Show more
Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Method of interview
Online survey

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Online reviews

All Information
in one Presentation

Online reviews

Everything On "Online reviews" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online reviews"

  • Overview
  • Product reviews
  • Business reviews
The most important statistics
  • Review platforms
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News