U.S. online review usage frequency prior to new product purchase 2017

When looking for a new product, how frequently do you read online reviews before purchasing the product?

U.S. online review usage frequency prior to new product purchase 2017 The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
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When looking for a new product, how frequently do you read online reviews before purchasing the product?

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Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
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The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
Show more
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