When looking for a new product, how frequently do you read online reviews before purchasing the product?

U.S. online review usage frequency prior to new product purchase 2017 The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
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Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
Share of respondents
Always17%
Most of the time41%
About half of the time18%
Sometimes17%
Never7%
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Description Source More information
The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States. During the April 2017 survey, 17 percent of respondents stated that they always looked up reviews online before making a new purchase.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Method of interview
Online survey

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