The statistic show data on the advertising spending of selected video subscription services in the United States in 2014. According to the data provided by Kantar Media, DirecTV spent 367 million U.S. dollars on measured media advertising in 2014.
Advertising spending of selected video subscription services in the United States in 2014
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (July 13, 2015). Advertising spending of selected video subscription services in the United States in 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/
Advertising Age. "Advertising spending of selected video subscription services in the United States in 2014 (in million U.S. dollars)." Chart. July 13, 2015. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/
Advertising Age. (2015). Advertising spending of selected video subscription services in the United States in 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/
Advertising Age. "Advertising Spending of Selected Video Subscription Services in The United States in 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2015, https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/
Advertising Age, Advertising spending of selected video subscription services in the United States in 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/ (last visited December 04, 2024)
Advertising spending of selected video subscription services in the United States in 2014 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2015. [Online]. Available: https://www.statista.com/statistics/308851/video-subscription-services-ad-spend-usa/