Leading domestic brand Instagram profiles in Japan 2019, by follower numbers

The Japanese version of BuzzFeed's comfort food channel Tasty counted almost six million followers as of August 2019, making the recipe focused profile the most popular domestic brand account on Instagram in Japan. While renowned Japanese brands, such as Nissan and Honda, secured high positions, the ranking was dominated by food or drink related accounts, such as Starbucks Japan, Kurashiru, Delish Japan or Tastemade Japan.

Most popular Instagram accounts of domestic brands in Japan as of August 2019, ranked by number of followers

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Release date

August 2019



Survey time period


Special properties

domestic brands only

Supplementary notes

Values have been rounded.
The source does not provide an exact publication data. Date given here is day of data access.

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