In the fourth quarter of 2019, 43 percent of the viewed digital video ads in the United States were placed in full-episode content - longer than five minutes. Ads in video clips of up to five minutes accounted for seven percent of all viewed video ads.
Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length
Characteristic
Clips (0-5 minutes)
Live
Full-episodes (5+ minutes)
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FreeWheel. (March 26, 2020). Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/
FreeWheel. "Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length." Chart. March 26, 2020. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/
FreeWheel. (2020). Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/
FreeWheel. "Distribution of Digital Video Ad Views in The United States from 1st Quarter 2016 to 4th Quarter 2019, by Content Length." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/
FreeWheel, Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length Statista, https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/ (last visited September 17, 2024)
Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length [Graph], FreeWheel, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/324921/digital-video-ad-views-content-length-usa/
