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Digital video ad views in the U.S. 2016-2019, by content length

In the fourth quarter of 2019, 43 percent of the viewed digital video ads in the United States were placed in full-episode content - longer than five minutes. Ads in video clips of up to five minutes accounted for seven percent of all viewed video ads.

Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length

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Release date

March 2020


United States

Survey time period

Q1 2016 to Q4 2019

Special properties

represents activity on Freewheel's platform; broader industry metrics may vary

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Statistics on "Online video in the United States"

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