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U.S. college student back-to-school purchase influences 2014

Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014

by Statista Research Department, last edited Sep 17, 2014
U.S. college student back-to-school purchase influences 2014 This statistic presents the most influential back-to-school purchasing factors according to college students in the United States. During an August 2014 survey it was found that 54.7 percent of respondents felt very influenced by online coupons and sales deals.
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Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014

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