U.S. college student back-to-school purchase influences 2014

This statistic presents the most influential back-to-school purchasing factors according to college students in the United States. During an August 2014 survey it was found that 54.7 percent of respondents felt very influenced by online coupons and sales deals.

Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014

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Sources

Release date

September 2014

Region

United States

Survey time period

August 2014

Number of respondents

1,223 respondents

Special properties

College student internet users

Supplementary notes

Values may not add up to 100 percent due to rounding.

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