U.S. back-to-school retail e-commerce sales 2011-2018

This statistic gives information on back-to-school retail e-commerce sales in the United States from 2011 to 2018. In 2018, retail e-commerce sales during the back-to-school shopping period in July and August are projected to amount to 85.55 billion US dollars.

Back-to-school retail e-commerce sales in the United States from 2011 to 2018

Sales in billion U.S. dollars
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Release date

August 2018


United States

Survey time period

2011 to 2018

Supplementary notes

* Forecast
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. Sales are for July and August of each year.
2011 to 2016 data from earlier publications.

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Statistics on "Back-to-school market"

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