Satisfaction with product information found on mobile devices in the UK 2013-2014

This statistic displays the level of consumer satisfaction with product information found on mobile devices during the product research stage of mobile shopping in the United Kingdom (UK) from 2013 to 2014, by device. In 2014, smartphone satisfaction increased compared to the previous year with 52 percent of respondents stating to be satisfied with the information they found, up from 44 percent.

Were you satisfied with the product information you found on your mobile device?*

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Release date

July 2014


United Kingdom

Survey time period

2013 and 2014

Number of respondents


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "On a scale from 1 to 7, how satisfied were you with the information found when accessing [category] information on your [device]?"

** This graphic only displays the share of respondents that were "satisfied".

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

**** Smartphone: n (2013)=1,455, n (2014)=1,901; tablet n (2013)=1,179, n (2014)=1,320.

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