The statistic shows the share of eye makeup products purchased by women in the United States in 2014. The survey revealed that 61 percent of U.S. women purchased mascara in 2014.
- Consumer Goods & FMCG›
- Cosmetics & Personal Care ›
Eye makeup products purchased by U.S. women 2014
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Share of eye makeup products purchased by women in the United States in 2014
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The statistic shows the share of eye makeup products purchased by women in the United States in 2014. The survey revealed that 61 percent of U.S. women purchased mascara in 2014.
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Description
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The statistic shows the share of eye makeup products purchased by women in the United States in 2014. The survey revealed that 61 percent of U.S. women purchased mascara in 2014.
Show more- Show sources information
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- Release date
- January 2015
- Region
- United States
- Survey time period
- November 2014
- Number of respondents
- 1,000 respondents
- Age group
- 18-75 years
- Special properties
- adult women
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- November 2014
- Number of respondents
- 1,000 respondents
- Age group
- 18-75 years
- Special properties
- adult women
- Method of interview
- Online survey
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Statistics on "Cosmetics consumer behavior in the U.S."
- Channels and retailers
The most important statistics
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017Leading cosmetics shopping destinations of female U.S. consumers 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017Preferred types of shops for online cosmetics shopping in the U.S. 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017Places where U.S. consumers buy organic beauty and care products 2017
- Household penetration of cosmetics in the United States as of October 2017, by product categoryHousehold penetration of cosmetics in the U.S. as of October 2017, by category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at national retailers May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at local retailers May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017Leading retailers where U.S. consumers shopped for cosmetics in 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017Proportion of cosmetics purchases made online by U.S. consumers 2017
- Purchasing behavior
The most important statistics
- Beauty and personal care products purchased by consumers in the United States as of May 2017Beauty and care products bought by U.S. consumers 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017Share of organic beauty and care products bought by U.S. consumers 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017Beauty box brand subscription rate among female U.S. subscribers 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017Cosmetics purchasing behavior among consumers in the U.S. in 2017
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017U.S. consumers aversion from buying cosmetic brands tested on animals 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2017
- Consumer preference
The most important statistics
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017Leading retailers where U.S. consumers bought cosmetic products in 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017U.S. consumers who care about ingredients in beauty and care products 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017U.S. consumers who prefer to buy natural/organic cosmetics products 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*Skin care ingredient preferences among women in the U.S. 2017
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by ageFacial foundation brand preferences in the U.S. in 2017 and 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?Brands of blusher or bronzer used in the U.S. 2018
- Online behavior
The most important statistics
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channelCosmetics product purchase frequency of female U.S. consumers 2017, by channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017Preferred personal care and beauty product purchasing channels in the U.S. in 2017
- How important is social media in determining which cosmetics to buy?*Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
- Leading beauty brands in the United States on social media in 2017, based on share of voiceLeading U.S. beauty brands on social media 2017, by share of voice
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics magazines 2017
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics blogs 2017
- How many blogs about beauty and cosmetics do you regularly look at?Female U.S. consumer beauty and cosmetics blogs consumption 2017
- How often do you watch YouTube product review videos about beauty and cosmetics?YouTube beauty product review video consumption of female U.S. users 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons for using eye make-up among women in the United Kingdom (UK) 2017
- Eye makeup: women's loyalty to brands in the United Kingdom (UK) 2017
- Eye make-up: willingness to try out new trends among women in the UK 2017
- Face makeup products purchased by U.S. women 2014
- Lip makeup products purchased by U.S. women 2014
- Yearly expenditure on eye make-up by women in the United Kingdom (UK) 2017, by age
- Preferences on how much to spend on eye make-up among women in the UK 2017
- Eye makeup: women's loyalty to products in the United Kingdom (UK) 2017
- Eye make-up: importance of brands for female users in the United Kingdom (UK) 2017
- Brazil: eye color cosmetics market value 2015-2016
- Leading eye make-up brands by number of users in France 2017
- Main eye make-up import partners of Denmark 2017, by import value
- Import volume of eye make-up into Denmark 2016-2017
- Import value of eye make-up into Denmark 2016-2017
- Export value of eye make-up from Denmark 2016-2017
- Export volume of eye make-up from Denmark 2016-2017
- Main eye make-up export partners of Denmark 2017, by export value
- Leading U.S. eyebrow makeup brands in the U.S. 2015, based on market share
- Watched OTT contents among women in South Korea 2016, by genre
- Areas with the lowest female life expectancy in the United Kingdom (UK) 2012-2014
Studies
- Skin care and make-up in Italy
- Traditional and natural cosmetics market in Italy
- Make up consumption in the UK (Kantar Media TGI)
- Body care market in Italy
- Coty Inc. - Annual Report 2018
- Coty Inc. - Annual Report 2017
- Coty Inc. - 10-K Report 2016
- Cosmetici Naturali - Marzo 2016
- Centri estetici - Marzo 2016
Statistics on the topic
Free statistics
- Where do you search for and purchase beauty and personal care products online?
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Local areas with the lowest female life expectancy at birth in the United Kingdom in 2012-2014* (in years)
Premium Statistics
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017
- Household penetration of cosmetics in the United States as of October 2017, by product category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017
- Beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017
- How important is social media in determining which cosmetics to buy?*
- Leading beauty brands in the United States on social media in 2017, based on share of voice
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?
- How many blogs about beauty and cosmetics do you regularly look at?
- How often do you watch YouTube product review videos about beauty and cosmetics?
- How often do you watch YouTube tutorial videos about beauty and cosmetics?
- How often do you watch YouTube haul videos about beauty and cosmetics?
- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?
- Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?
- Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*
- Female consumers' opinions on trying out new eye make-up (mascara, eye shadow, eyeliner etc.) trends in the United Kingdom (UK) in 2017*
- Share of face makeup products purchased by women in the United States in 2014
- Share of lip makeup products purchased by women in the United States in 2014
- How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*
- Female consumers' opinions on how much to spend on eye make-up (mascara, eye shadow, eyeliner etc.) in the United Kingdom (UK) in 2017*
- Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017*
- Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*
- Value of the eye make-up retail market in Brazil in 2015 and 2016 (in billion Brazilian reals)
- Brands of eye make-up ranked by number of users in France in 2017 (in 1,000s)
- Main import partners of Denmark for eye make-up preparations in 2017, by import value (in 1,000 DKK)
- Volume of eye make-up preparations imported into Denmark from 2016 to 2017 (in metric tons)
- Value of eye make-up preparations imported into Denmark from 2016 to 2017 (in 1,000 DKK)
- Value of eye make-up preparations exported from Denmark from 2016 to 2017 (in 1,000 DKK)
- Volume of eye make-up preparations exported from Denmark from 2016 to 2017 (in metric tons)
- Main export partners of Denmark for eye make-up preparations in 2017, by export value (in 1,000 DKK)
- Leading eyebrow makeup brands in the United States in 2015, based on market share
- Watched over-the-top (OTT) contents among South Korean women in 2016, by genre
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