Reasons for following brands according to social media promoters worldwide 2015

The graph presents the leading reasons why social media promoters follow brands or products worldwide as of May 2015. According to the source, 53 percent of social media promoters, those who are very likely to recommend brands or products to friends and family, said they followed those brands because they wanted to be able to give direct feedback.

Reasons for social media promoters to follow or like brands or products worldwide as of May 2015

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Release date

July 2015



Survey time period

May 2015

Number of respondents


Special properties

among social media users in 11 countries

Method of interview

Online survey

Supplementary notes

Social media promoter was defined as a socila media user who is extremely likely to recommend any brand or product to a friend or a family member.

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