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Usage of social media platforms for B2B content marketing in North America 2014
Usage of social media platforms for B2B content marketing in North America 2014
Share of B2B marketers who use various social media sites to distribute content as of August 2014
by Statista Research Department,
last edited
Oct 1, 2014
This graph presents the usage of various social media platforms among B2B marketers in North America as of August 2014. During the survey, 94 percent of the respondents stated they were using LinkedIn. Twitter was ranked second with 88 percent usage reach.
Share of B2B marketers who use various social media sites to distribute content as of August 2014
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| Share of respondents | |
|---|---|
| 94% | |
| 88% | |
| 84% | |
| YouTube | 72% |
| Google+ | 64% |
| SlideShare | 41% |
| 33% | |
| 24% | |
| Vimeo | 20% |
| Flickr | 14% |
| StumbleUpon | 12% |
| Foursquare | 11% |
| Tumblr | 10% |
| Vine | 9% |
| SnapChat | 5% |
| Share of respondents | |
|---|---|
| 94% | |
| 88% | |
| 84% | |
| YouTube | 72% |
| Google+ | 64% |
| SlideShare | 41% |
| 33% | |
| 24% | |
| Vimeo | 20% |
| Flickr | 14% |
| StumbleUpon | 12% |
| Foursquare | 11% |
| Tumblr | 10% |
| Vine | 9% |
| SnapChat | 5% |
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by Statista Research Department,
last edited
Oct 1, 2014
This graph presents the usage of various social media platforms among B2B marketers in North America as of August 2014. During the survey, 94 percent of the respondents stated they were using LinkedIn. Twitter was ranked second with 88 percent usage reach.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- October 2014
- Region
- North America
- Survey time period
- July and August 2014
- Number of respondents
- 1,820 respondents
- Special properties
- among B2B marketers
- Method of interview
- Email survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2014
More information
- Region
- North America
- Survey time period
- July and August 2014
- Number of respondents
- 1,820 respondents
- Special properties
- among B2B marketers
- Method of interview
- Email survey
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Further Content: Statistics, Studies, and Topic Pages
Statistics
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- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
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- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
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- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
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- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019
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