During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, 78 percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with 56 percent of respondents, which was a drop of 13 percentage points, compared to 2021, when 69 percent stated using it.
Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
16
- Most effective social media platforms for B2B marketers worldwide 2022
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Most successful B2B social media marketing content in the United Kingdom (UK) 2014
- Use of social media for demand generation in B2B marketing in the UK in 2012
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Future use of social media in B2B marketing in the United Kingdom in 2012
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Adoption of social media in B2B marketing in the UK in 2012
- Usage of social media platforms for B2C content marketing in North America 2021
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Share of Hungarians following influencers' recommendations 2021, by topic
- Latin America: social media used for B2B influencer marketing in 2019
- Influencer type for endorsed-products consumers purchased Philippines 2020, by age
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Statistics
- Most effective social media platforms for B2B marketers worldwide 2022
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Most successful B2B social media marketing content in the United Kingdom (UK) 2014
- Use of social media for demand generation in B2B marketing in the UK in 2012
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Future use of social media in B2B marketing in the United Kingdom in 2012
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Adoption of social media in B2B marketing in the UK in 2012
- Usage of social media platforms for B2C content marketing in North America 2021
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Share of Hungarians following influencers' recommendations 2021, by topic
- Latin America: social media used for B2B influencer marketing in 2019
- Influencer type for endorsed-products consumers purchased Philippines 2020, by age
Content Marketing Institute. (August 1, 2022). Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. "Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022." Chart. August 1, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. (2022). Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. "Leading Paid Social Media Platforms Used by B2b Marketers to Distribute Content Worldwide as of July 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute, Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022 Statista, https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/ (last visited May 29, 2023)
Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022 [Graph], Content Marketing Institute, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/