During a July 2021 survey among B2B marketers who used social media platforms for paid content promotion worldwide, 75 percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with 69 percent of respondents saying they used it.
Leading paid social media platforms used by B2B marketers to distribute content worldwide between July 2020 and July 2021
among B2B marketers using social media platforms for paid content promotion
Supplementary notes
* Of 810 survey respondents, 77 percent used social media platforms. 78 percent of survey respondents based in North America, 12 percent in Europe, seven percent in Asia, one percent in Africa, one percent in South America, one percent in Australia.
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Content Marketing Institute. (October 13, 2021). Leading paid social media platforms used by B2B marketers to distribute content worldwide between July 2020 and July 2021 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. "Leading paid social media platforms used by B2B marketers to distribute content worldwide between July 2020 and July 2021 ." Chart. October 13, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. (2021). Leading paid social media platforms used by B2B marketers to distribute content worldwide between July 2020 and July 2021 . Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute. "Leading Paid Social Media Platforms Used by B2b Marketers to Distribute Content Worldwide between July 2020 and July 2021 ." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/
Content Marketing Institute, Leading paid social media platforms used by B2B marketers to distribute content worldwide between July 2020 and July 2021 Statista, https://www.statista.com/statistics/311526/b2b-content-marketing-social-media-usage/ (last visited June 26, 2022)
