Usage of social media platforms for B2B content marketing in North America 2014

Published by Statista Research Department, Sep 18, 2017
This graph presents the usage of various social media platforms among B2B marketers in North America as of August 2014. During the survey, 94 percent of the respondents stated they were using LinkedIn. Twitter was ranked second with 88 percent usage reach.

Share of B2B marketers who use various social media sites to distribute content as of August 2014

Share of respondents
LinkedIn94%
Twitter88%
Facebook84%
YouTube72%
Google+64%
SlideShare41%
Pinterest33%
Instagram24%
Vimeo20%
Flickr14%
StumbleUpon12%
Foursquare11%
Tumblr10%
Vine9%
SnapChat5%
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Sources

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Release date

October 2014

Region

North America

Survey time period

July and August 2014

Number of respondents

1,820 respondents

Special properties

among B2B marketers

Method of interview

Email survey

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