Opinion on advertising in Germany 2014, by gender

This statistic shows the level of agreement with different statements on advertisements in Germany in 2014, by gender. In 2014, 79.2 percent of German women at least mostly agreed with the statement "Advertisements often contain useful tips and tricks." Men were slightly less convinced with only 67.5 percent agreeing with the statement.

Level of agreement with different statements on advertisements in Germany in 2014, by gender

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Source

Release date

November 2014

Region

Germany

Survey time period

2010 to 2014

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

n (2014) = 23,093 respondents, projected to 70.53 million

Information on target group "Women":
2014: projected to 35.93 million
Information on target group "Men":
2014: projected to 34.59 million

Find more information on the methodology of the study here.

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