Distribution of retail ad spending in Germany 2018, by type

This statistic shows data on the distribution of spending on advertising in retail and trade in Germany in 2018, by type of advertising media. During the period of consideration advertising mail with full addresses made up 28 percent of all spending on advertisements.

Distribution of total advertising spending in retail and trade in Germany in 2018, by advertising media

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Source

Release date

June 2019

Region

Germany

Survey time period

January and February 2019

Number of respondents

2,879 respondents

Special properties

marketing decision makers in German companies

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Percentage point deviating from 100 percent are most likely due to rounding.

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Statistics on "Retail in Germany"

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