This statistic shows data on the distribution of spending on advertising in retail and trade in Germany in 2023, by type of advertising media. During the period of consideration, advertising mail with full addresses made up 21 percent of all spending on advertisements.
Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media
Characteristic
Distribution of total ad spending
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DHL Group. (July 2, 2024). Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/
DHL Group. "Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media." Chart. July 2, 2024. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/
DHL Group. (2024). Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/
DHL Group. "Distribution of Total Advertising Spending in Retail and Trade in Germany in 2023, by Advertising Media." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/
DHL Group, Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media Statista, https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/ (last visited September 07, 2024)
Distribution of total advertising spending in retail and trade in Germany in 2023, by advertising media [Graph], DHL Group, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/408374/retail-and-trade-ad-expenditure-in-germany/