Share of TV ad spends in India 2014-2019

In 2018, the share of television in the total advertising expenditure across India was around 38 percent. This was estimated to go up to 39 percent in 2019.
Advertising expenditures for the television industry have been doing well in the country despite the increasing preference for digital advertising today.

Share of television advertising expenditure across India from 2014 to 2019*

Share of ad expenditure
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Sources

Release date

February 2019

Region

India

Survey time period

2014 to 2018

Supplementary notes

*Provisional

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Statistics on "Television industry in India"

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