Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

TV advertising spending share in Saudi Arabia 2008-2015

Television advertising expenditure share in Saudi Arabia from 2008 to 2015

by Statista Research Department, last edited Nov 30, 2014
TV advertising spending share in Saudi Arabia 2008-2015 This statistic shows television advertising spending share in Saudi Arabia from 2008 to 2013 and a forecast until 2015. The source predicts that 4.8 percent of ad expenditures will be devoted to TV advertising in 2015.
Advertising spending in Saudi Arabia – additional information

Newspaper has been, by far, the most prominent medium for advertisers in Saudi Arabia over the last few years. Advertising spending on the medium has varied from 600 to 700 million U.S. dollars between 2008 and 2015. In comparison, spending of all other mediums combined – television, magazine, and outdoor – added up to an estimate of 449 million U.S. dollars in 2015, while newspaper advertising expenditure was projected to round up to 651 million U.S. dollars in the same year. Despite the dominance of the medium in the country, newspaper advertising expenditure share in Saudi Arabia has been slowly declining. In 2009, newspapers accounted for nearly 80 percent of advertising expenditure in the country; 59 percent was the expected figure for 2015.

This slow decline opens the market for other mediums. Radio has increased its market share over the years, with projections to take over the position of second most popular medium for advertisers in Saudi Arabia by 2014. Radio ad expenditure in Saudi Arabia is forecast to jump from 66 million U.S. dollars in 2010 to 231 million U.S. dollars in 2015. Outdoor advertising is also another most popular medium for Saudi Arabian advertisers. The medium reached its peak in 2012, when outdoor ad spending stood at 217 million U.S. dollars. Since then, outdoor ad spending has been declining, with projections to total 146 million U.S. dollars in 2015.

Television is the fourth most popular medium in Saudi Arabia in terms of advertising. TV ad expenditure share in Saudi Arabia has been fluctuating since 2008, showing both growth and decline throughout the years. However, the variation has been small, as TV advertising spending share has remained between 3.9 and 5.8 percent in the last few years. Saudi Arabia has the highest screen media advertising receptivity in the world, 52 percent as of March 2014, showing potential for further development of TV advertisement in the country.
Show more

Television advertising expenditure share in Saudi Arabia from 2008 to 2015

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "TV advertising in the U.S."
  • Global overview
  • U.S. revenue/spending
  • Ad prices
  • Largest spenders
  • Categories
  • Programmatic/addressable
  • Corporate use
  • Consumer perceptions
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.