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Television ad spend growth in Western Europe 2000-2022

TV advertising expenditure growth in Western Europe reached was at -2.7 percent in 2019. In 2020, television ad spend in the region is expected to decline by 14.2 percent. Growth is expected to return in 2021.

Television advertising spending growth in Western Europe from 2000 to 2022

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Source

In cooperation with
Zenith
Release date

July 2020

Region

Europe

Survey time period

2000 to 2019

Supplementary notes

* Forecast
Figures refer to growth in advertising expenditure at current prices.

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