E-mail marketing expenditure in Germany 2008-2018

This statistic shows data on the total e-mail marketing expenditure in Germany from 2008 to 2018. According to Deutsche Post, advertising spending on email marketing amounted to roughly 1.3 billion euros in 2018.

Total e-mail marketing expenditure in Germany from 2008 to 2018

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Release date

June 2019



Survey time period

2008 to 2018

Number of respondents

2,879 marketing decision-makers in German companies (2017)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* The value reflects only the external expenditure. Total expenditure for 2016 and 2016 were not reported in the study.
Some figures were taken from previous publications.
The number of persons surveyed in previous years may vary.

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