Worldwide programmatic market share 2012-2021

Published by Statista Research Department, Jun 19, 2023
In 2018, programmatic advertising accounted for 61.2 percent of digital display advertising spending worldwide, up from 10.4 percent in 2012. In 2021, the share was expected to increase to 72 percent.

Share of programmatic in digital display advertising spending worldwide from 2012 to 2021

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Release date

May 2020

Region

Worldwide

Survey time period

2017 to 2019

Supplementary notes

* Forecast.

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