In 2018, programmatic advertising accounted for 61.2 percent of digital display advertising spending worldwide, up from 10.4 percent in 2012. In 2021, the share was expected to increase to 72 percent.
Share of programmatic in digital display advertising spending worldwide from 2012 to 2021
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SmartInsights.com. (May 21, 2020). Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. "Share of programmatic in digital display advertising spending worldwide from 2012 to 2021." Chart. May 21, 2020. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. (2020). Share of programmatic in digital display advertising spending worldwide from 2012 to 2021. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com. "Share of Programmatic in Digital Display Advertising Spending Worldwide from 2012 to 2021." Statista, Statista Inc., 21 May 2020, https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/
SmartInsights.com, Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 Statista, https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/ (last visited October 06, 2024)
Share of programmatic in digital display advertising spending worldwide from 2012 to 2021 [Graph], SmartInsights.com, May 21, 2020. [Online]. Available: https://www.statista.com/statistics/411989/programmatic-market-share-worldwide/