Worldwide programmatic market share 2012-2021

Published by Statista Research Department, Mar 15, 2021
In 2018, programmatic advertising accounted for 61.2 percent of digital display advertising spending worldwide, up from 10.4 percent in 2012. In 2021, the share was expected to increase to 72 percent.

Share of programmatic in digital display advertising spending worldwide from 2012 to 2021

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Programmatic advertising worldwideAdvertising industry worldwideProgrammatic advertising in the UKAdvertising agencies in the United StatesMarketing technology
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