In a late 2019 study of the global programmatic advertising market, it was calculated that programmatic display advertising spending worldwide reached 105.95 billion U.S. dollars that year, accounting for 69.2 percent of total global display ad spend in 2019. By 2020, programmatic advertising spending is set to amount to 147 billion U.S. dollars.
Programmatic display advertising spending worldwide from 2012 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Zenith. (November 25, 2019). Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. "Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars)." Chart. November 25, 2019. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. (2019). Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. "Programmatic Display Advertising Spending Worldwide from 2012 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith, Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/418035/global-programmatic-ad-spend/ (last visited November 09, 2024)
Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) [Graph], Zenith, November 25, 2019. [Online]. Available: https://www.statista.com/statistics/418035/global-programmatic-ad-spend/