Attitudes of respondents to receiving e-mail and mail marketing in the United Kingdom (UK) in 2013*

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E-mailMail
Feel more valued17%57%
Spend a lot of time reading it27%56%
Grabs attention31%56%
Gives a better impression25%55%
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About This Statistic

This statistic displays consumer attitudes towards receiving mail and e-mail in the United Kingdom (UK) in 2013. Among UK consumers, 57 percent reported "feeling more valued" when receiving mail, while 55 percent thought mail gave a better impression than e-mail.

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