Consumer attitudes towards receiving mail and e-mail in the United Kingdom (UK) 2013

This statistic displays consumer attitudes towards receiving mail and e-mail in the United Kingdom (UK) in 2013. Among UK consumers, 57 percent reported "feeling more valued" when receiving mail, while 55 percent thought mail gave a better impression than e-mail.

Attitudes of respondents to receiving e-mail and mail marketing in the United Kingdom (UK) in 2013*

E-mailMail
Feel more valued17%57%
Spend a lot of time reading it27%56%
Grabs attention31%56%
Gives a better impression25%55%
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Source

Release date

May 2014

Region

United Kingdom

Survey time period

2013

Number of respondents

1,000 respondents

Supplementary notes

* Question asked: "Thinking just about the messages you get from businesses, please tell me whether you think [statement] is most true of mail, or of e-mail in your opinion?"

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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