According to recent market data, TV advertising spending in the United Kingdom amounted to 5.46 billion British pounds in 2021, out of which BVOD advertising took up 732 million British pounds. At the same time cinema advertising spend grew to 105.8 million pounds in 2021, from 55 million recorded in 2020.
Advertising expenditure in the United Kingdom (UK) from 2019 to 2021, by medium
(in million GBP)
* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcaster's websites. Figures for periods prior to 2019 are available for download in the Excel file, however methodologies have changed since then; caution in comparisons must be taken.
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WARC. (April 28, 2022). Advertising expenditure in the United Kingdom (UK) from 2019 to 2021, by medium (in million GBP) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising expenditure in the United Kingdom (UK) from 2019 to 2021, by medium (in million GBP)." Chart. April 28, 2022. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. (2022). Advertising expenditure in the United Kingdom (UK) from 2019 to 2021, by medium (in million GBP). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising Expenditure in The United Kingdom (Uk) from 2019 to 2021, by Medium (in Million Gbp)." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC, Advertising expenditure in the United Kingdom (UK) from 2019 to 2021, by medium (in million GBP) Statista, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/ (last visited May 19, 2022)
