Advertising expenditure in the United Kingdom (UK) 2013-2018, by media

This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2018, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 13.4 billion British pounds in 2018, the highest of any category, while cinema advertising ad spend amounted to 254 million British pounds.

Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media

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Release date

April 2019


United Kingdom

Survey time period

2013 to 2018

Supplementary notes

* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.

From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.

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