Advertising expenditure by medium UK 2022

According to recent market data, TV advertising spending in the United Kingdom amounted to 5.38 billion British pounds in 2022, out of which BVOD advertising took up 845.3 million British pounds. At the same time cinema advertising spend grew to 229.3 million pounds in 2022, from 102.8 million recorded in 2021.

Advertising expenditure in the United Kingdom (UK) in 2021 and 2022, by medium (in million GBP)

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Release date

April 2023

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Region

United Kingdom

Survey time period

2021 and 2022

Supplementary notes

* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
Online radio is display advertising on broadcaster's websites.
Figures for periods prior to 2019 are available for download in the Excel file, however methodologies have changed since then; caution in comparisons must be taken.

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