Advertising expenditure in the United Kingdom (UK) 2013-2018, by media

This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2019, including digital subcategories of select traditional media. According to the source, regional UK TV advertising spending amounted to 4.9 billion British pounds in 2019, while cinema advertising ad spend amounted to 313 million British pounds.

Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2020

Region

United Kingdom

Survey time period

2013 to 2019

Supplementary notes

* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.

From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.