This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
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Advertising expenditure in the United Kingdom (UK) 2013-2017, by media
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Advertising expenditure in the United Kingdom (UK) from 2013 to 2017, by media (in million GBP)
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This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
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| TV | TV (spot advertising)* | TV (broadcaster VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
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| TV | TV (spot advertising)* | TV (broadcaster VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
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Description
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More information
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
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- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands and magazine brands, radio station websites and mobile advertising spend are also included within the internet total of £11,553 m, so care should be taken to avoid double counting. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
More information
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands and magazine brands, radio station websites and mobile advertising spend are also included within the internet total of £11,553 m, so care should be taken to avoid double counting. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by mediumNet media advertising expenditure change in the Netherlands 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Highest spending advertisers in the Netherlands 2016
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Advertising spending in the Netherlands 2016, by industry sector
- Distribution of advertising spending in the Netherlands from 2008 to 2015, by mediumAdvertising spending distribution in the Netherlands 2008-2015, by medium
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2004 to 2014 (in million euros)Value added by advertising and other businesses services in the Netherlands 2004-2014
- Digital
The most important statistics
- Digital advertising share of advertising spending in the Netherlands from 2008 to 2015Digital share of advertising spending in the Netherlands 2008-2015
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands in 2015 and 2016*, by advertising typeNet online advertising growth in the Netherlands 2015-2016, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2016 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2016
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Radio ad revenue in the Netherlands 2012-2021
- Gross television advertisement expenditure in the Netherlands from 2013 to 2015, by branch (in million euros)Gross television ad expenditure in the Netherlands 2013-2015, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2021
- Radio advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Radio advertising expenditure in the Netherlands 2008-2015
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV advertisers in the Netherlands 2012-2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV commercials in the Netherlands 2012-2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017Leading TV advertisers based on expenditure in the Netherlands 2017
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2021 (in million euros)Newspaper revenue in the Netherlands 2012-2021
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)Magazine revenue in the Netherlands 2012-2021
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2021
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2021
- Leading newspaper advertisers in the Netherlands in 2015, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2015, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2017
- Net reach of brochures and flyers in the Netherlands in 2016 and 2017, by branch*Reach of brochures and flyers in the Netherlands in 2016-2017, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of dayConsumption of advertisement flyers in the Netherlands 2014, by age and time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2016 and 2017, by genderReach of digital and printed fashion flyers in the Netherlands 2016-2017, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2015, by ageReach of supermarket and liquor store flyers in the Netherlands 2015, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Cinema ad revenue in the Netherlands 2012-2021
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021Cinema advertising revenue change in the Netherlands 2012-2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2015
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*Attitudes to websites using data for personalized ads Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
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- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Distribution of advertising spending in the Netherlands from 2008 to 2015, by medium
- Digital advertising share of advertising spending in the Netherlands from 2008 to 2015
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands in 2015 and 2016*, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2016 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Gross television advertisement expenditure in the Netherlands from 2013 to 2015, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Radio advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017
- Forecasted broadcast and online television advertising revenue in the Netherlands from 2015 to 2019 (in million euros)
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2017 to 2021 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2015, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2016 and 2017, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of day
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2016 and 2017, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2015, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Distribution of advertising spending in Venezuela from 2015 to 2018, by medium
- Distribution of advertising spending in the United Kingdom in 2012 and 2017, by medium
- Share of select media in advertising spending in China in 2013 and 2018
- Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2019, by media
- Advertising spending in Chile from 2007 to 2016, by medium (in million U.S. dollars)
- Advertising spending in the United Kingdom (UK) from 2011 to 2019, by media (in million GBP)
- Distribution of advertising spending in Malaysia in 2015, by medium
- Advertising spending in Brazil in 2016, by medium (in billion Brazilian reais)
- Distribution of advertising spending in Argentina from 2015 to 2018, by medium
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Advertising spending in the United States in 2017 and 2021, by medium (in billion U.S. dollars)
- Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars)
- Advertising spending in Colombia from 2015 to 2018, by medium (in million U.S. dollars)
- Advertising spending of financial institutions in the United States in 2013 and 2014, by medium (in billion U.S. dollars)
- Hispanic advertising spending in the United States from 2010 to 2014, by medium (in million U.S. dollars)
- General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars)
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