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Advertising expenditure in the United Kingdom (UK) from 2013 to 2017, by media (in million GBP)

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Advertising expenditure in the United Kingdom (UK) 2013-2017, by media This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
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TVTV (spot advertising)*TV (broadcaster VOD)*Radio***Out of homeNational newsbrandsNational newsbrands (digital)*Regional newsbrandsRegional newsbrands (digital)*Magazine brandsMagazine brands (digital)*CinemaInternet**Internet (mobile)*Direct mail****
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TVTV (spot advertising)*TV (broadcaster VOD)*Radio***Out of homeNational newsbrandsNational newsbrands (digital)*Regional newsbrandsRegional newsbrands (digital)*Magazine brandsMagazine brands (digital)*CinemaInternet**Internet (mobile)*Direct mail****
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Description Source More information
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
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Release date
April 2018
Region
United Kingdom
Survey time period
2013 to 2017
Supplementary notes
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands and magazine brands, radio station websites and mobile advertising spend are also included within the internet total of £11,553 m, so care should be taken to avoid double counting. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.

From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.

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