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Advertising expenditure in the United Kingdom (UK) 2013-2018, by media
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Advertising expenditure in the United Kingdom (UK) 2013-2018, by media
Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP)
by Katrin Kienast,
last edited
May 14, 2019
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2018, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 13.4 billion British pounds in 2018, the highest of any category, while cinema advertising ad spend amounted to 254 million British pounds.
Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP)
| TV | TV (spot advertising)* | TV (VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
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| TV | TV (spot advertising)* | TV (VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
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by Katrin Kienast,
last edited
May 14, 2019
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2018, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 13.4 billion British pounds in 2018, the highest of any category, while cinema advertising ad spend amounted to 254 million British pounds.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
- Region
- United Kingdom
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
More information
- Region
- United Kingdom
- Survey time period
- 2013 to 2018
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
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Advertising expenditure in Belgium 2007-2016
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Statistics on "Advertising in Belgium"
- Sector overview
The most important statistics
- Advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)Advertising expenditure in Belgium 2007-2016
- Annual value of advertising investments in Belgium from 2015 to 2017, by medium type (in 1,000 euros)Value of annual ad spending in Belgium 2015-2017, by medium
- Monthly value of advertising investments in Belgium in October 2017, by media type (in 1,000 euros)Value of monthly ad spending in Belgium 2017, by medium
- Distribution of annual advertising investments in Belgium from January 2017 to October 2017, by media typeDistribution of annual ad spending in Belgium 2017, by medium
- Value of media investments in Belgium from 2015 to 2017, by sector (in 1,000 euros)Media investments in Belgium 2015-2017, by sector
- Distribution of advertising investments in Belgium in October 2017, by sectorDistribution of ad spending in Belgium 2017, by sector
- Percentage change on previous year of advertising investments in Belgium in October 2017, by sectorAd spending change in Belgium 2017, by sector
- Number of advertisers in Belgium in 2017, by media typeNumber of advertisers in Belgium 2017, by media type
- Print advertising
The most important statistics
- Annual value of magazine advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)Magazine ad spending in Belgium 2015-2018
- Monthly value of magazines advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)Monthly value of magazines ad spending in Belgium 2015-2017
- Annual value of newspaper advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)Newspaper ad spending in Belgium 2015-2018
- Share of people reading door-to-door flyers and brochures in Belgium from 2012 to 2018Share of people reading door-to-door advertisement in Belgium 2012-2018
- Average weekly time spent on reading door-to-door flyers and brochures in Belgium from 2012 to 2018 (in minutes)Average weekly time spent on reading door-to-door advertisement in Belgium 2012-2018
- Average number of people per household reading door-to-door flyers and brochures in Belgium from 2012 to 2018Readership per household of door-to-door advertisement in Belgium 2012-2018
- Distribution of reading habits of door-to-door advertising in Belgium in 2018Distribution of door-to-door advertising reading habits in Belgium 2018
- How often do you read paper door-to-door flyers and brochures?Distribution of the paper door-to-door advertising reading frequency in Belgium 2018
- Radio and television advertising
The most important statistics
- Radio advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)Radio advertising expenditure in Belgium 2007-2016
- Monthly value of radio advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)Monthly value of radio ad spending in Belgium 2015-2017
- Television advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)Television advertising expenditure in Belgium 2007-2016
- Monthly value of television advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)Monthly value of TV ad spending in Belgium 2015-2017
- Distribution of the television media investments in Belgium in 2017, by sectorSector distribution of TV spending in Belgium 2017
- Out-of-home advertising
The most important statistics
- Outdoor advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)Outdoor advertising expenditure in Belgium 2007-2016
- Annual value of out-of-home advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)OOH ad spending in Belgium 2015-2018
- Monthly value of outdoor advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)Monthly value of OOH ad spending in Belgium 2015-2017
- Distribution of the out-of-home media investments in Belgium in 2017, by sectorSector distribution of out-of-home media spending in Belgium 2017
- Cinema advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)Cinema advertising expenditure in Belgium 2007-2016
- Monthly value of cinema advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)Monthly value of cinema ad spending in Belgium 2015-2017
- Distribution of cinema media investments in Belgium in 2017, by sectorSector distribution of cinema ad spending in Belgium 2017
- Digital advertising
The most important statistics
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Monthly value of online advertising expenditure in Belgium from 2015 to 2017 (in 1,000 euros)Monthly value of online ad spending in Belgium 2015-2017
- Spending on digital advertising in Belgium from 2008 to 2019, by type (in million euros)Digital advertising expenditure in Belgium 2008-2019, by type
- Spending on online media advertising in Belgium from 2008 to 2019* (in million euros)Interaction advertising expenditure in Belgium 2008-2019
- Distribution of the internet media investments in Belgium in 2017, by sectorSector distribution of internet ad spending in Belgium 2017
- Distribution of online advertising spending in Belgium in 2017, by formatOnline advertising spending distribution in Belgium 2017, by format
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Statistics on "Advertising in Belgium"
- Advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)
- Annual value of advertising investments in Belgium from 2015 to 2017, by medium type (in 1,000 euros)
- Monthly value of advertising investments in Belgium in October 2017, by media type (in 1,000 euros)
- Distribution of annual advertising investments in Belgium from January 2017 to October 2017, by media type
- Value of media investments in Belgium from 2015 to 2017, by sector (in 1,000 euros)
- Distribution of advertising investments in Belgium in October 2017, by sector
- Percentage change on previous year of advertising investments in Belgium in October 2017, by sector
- Number of advertisers in Belgium in 2017, by media type
- Industry sectors ranked by advertising expenditure in Belgium in 2016 (in million euros)
- Annual value of advertising investments in Belgium from January to October 2017, by advertiser
- Index change on previous year of advertising investments in Belgium from January to October 2017, by advertiser*
- Annual value of magazine advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)
- Monthly value of magazines advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Annual value of newspaper advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)
- Share of people reading door-to-door flyers and brochures in Belgium from 2012 to 2018
- Average weekly time spent on reading door-to-door flyers and brochures in Belgium from 2012 to 2018 (in minutes)
- Average number of people per household reading door-to-door flyers and brochures in Belgium from 2012 to 2018
- Distribution of reading habits of door-to-door advertising in Belgium in 2018
- How often do you read paper door-to-door flyers and brochures?
- Why do you read door-to-door flyers and brochures?
- Share of people who like reading door-to-door flyers and brochures in Belgium in 2018, by sector
- Share of people using coupons in Belgium in 2018, by type
- Radio advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)
- Monthly value of radio advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Television advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)
- Monthly value of television advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Distribution of the television media investments in Belgium in 2017, by sector
- Outdoor advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)
- Annual value of out-of-home advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)
- Monthly value of outdoor advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Distribution of the out-of-home media investments in Belgium in 2017, by sector
- Cinema advertising expenditure in Belgium from 2007 to 2016 (in million U.S. dollars)
- Monthly value of cinema advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Distribution of cinema media investments in Belgium in 2017, by sector
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Monthly value of online advertising expenditure in Belgium from 2015 to 2017 (in 1,000 euros)
- Spending on digital advertising in Belgium from 2008 to 2019, by type (in million euros)
- Spending on online media advertising in Belgium from 2008 to 2019* (in million euros)
- Distribution of the internet media investments in Belgium in 2017, by sector
- Distribution of online advertising spending in Belgium in 2017, by format
- Distribution of advertising spending in Venezuela from 2016 to 2019, by medium
- Distribution of advertising spending in Colombia in 2017, by medium
- Distribution of advertising spending in the United Kingdom in 2012 and 2017, by medium
- Share of select media in advertising spending in China in 2013 and 2018
- Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2019, by media
- Advertising spending in the United Kingdom (UK) from 2011 to 2019, by media (in million GBP)
- Distribution of advertising spending in Argentina from 2016 to 2019, by medium
- Distribution of advertising spending in Malaysia in 2015, by medium
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars)
- Change in advertising expenditure in China from 2003 to 2013, by medium
- Advertising expenditure in Thailand in 2018, by medium (in million U.S. dollars)
- Advertising spending of Apple in the United States in 2013, by medium (in million U.S. dollars)
- Distribution of advertising spending worldwide in 2015, by medium
- Distribution of advertising expenditure in Thailand in 2018, by medium
- Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium
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