This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
- Media & Advertising›
- Advertising & Marketing ›
Advertising expenditure in the United Kingdom (UK) 2013-2017, by media
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising expenditure in the United Kingdom (UK) from 2013 to 2017, by media (in million GBP)
Exclusive Premium Statistic
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| TV | TV (spot advertising)* | TV (broadcaster VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| TV | TV (spot advertising)* | TV (broadcaster VOD)* | Radio*** | Out of home | National newsbrands | National newsbrands (digital)* | Regional newsbrands | Regional newsbrands (digital)* | Magazine brands | Magazine brands (digital)* | Cinema | Internet** | Internet (mobile)* | Direct mail**** | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2017, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 11.6 billion British pounds in 2017, the highest of any category, while cinema advertising ad spend amounted to 260 million British pounds.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands and magazine brands, radio station websites and mobile advertising spend are also included within the internet total of £11,553 m, so care should be taken to avoid double counting. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
More information
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VoD, digital revenues for newsbrands and magazine brands, radio station websites and mobile advertising spend are also included within the internet total of £11,553 m, so care should be taken to avoid double counting. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Radio includes branded content.
**** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately £32m in the first half of 2015.
Other interesting statistics
+
+Annual advertising market revenue in the Netherlands 2011-2018, by channel
+
+Social media advertising spending in the Netherlands 2015-2017
+
+Out-of-home ad revenue in the Netherlands 2012-2021
+
+Outdoor advertising expenditure in the Netherlands 2008-2015
+
+Magazine revenue in the Netherlands 2012-2021
+
+Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)Total gross media spending in the Netherlands 2012-2016
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)Ranking of industries with highest media spending in the Netherlands 2016
- Market shares of the gross media expenditure in the Netherlands in 2016, by industryMarket shares of media spending in the Netherlands 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by mediumNet media advertising expenditure change in the Netherlands 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Highest spending advertisers in the Netherlands 2016
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Advertising spending in the Netherlands 2016, by industry sector
- Digital
The most important statistics
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)Revenue of online video ads in the Netherlands 2008-2016
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Radio ad revenue in the Netherlands 2012-2021
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2017, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2021
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV advertisers in the Netherlands 2012-2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV commercials in the Netherlands 2012-2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017Leading TV advertisers based on expenditure in the Netherlands 2017
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2016, with a forecast for 2017 to 2021 (in million euros)Newspaper revenue in the Netherlands 2012-2021
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)Magazine revenue in the Netherlands 2012-2021
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2021
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2021
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2017, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Cinema ad revenue in the Netherlands 2012-2021
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021Cinema advertising revenue change in the Netherlands 2012-2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration sourceChildren's purchase inspiration sources in the Netherlands 2017
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*Perceived influence of advertising aimed at children in the Netherlands 2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Venezuela: ad spend 2015-2018, by medium
- Distribution of ad spend in the UK in 2012 and 2017, by medium
- Share of select media in ad spend in China 2013-2018
- Advertising spending growth forecast in the UK from 2013 to 2019, by media
- Advertising spending in the United Kingdom (UK) 2011-2019, by media
- Chile: advertising spending 2007-2017, by medium
- Argentina: distribution of ad spend 2015-2018, by medium
- Media split in Malaysia 2015
- Brazil: advertising spending distribution H1 2017, by medium
- Brazil: advertising spending H1 2017, by medium
- Advertising spending in Brazil 2017, by medium
- Colombia: ad spend 2015-2018, by medium
- Ad spend in Thailand 2016, by medium
- Change in advertising expenditure in China from 2003 to 2013, by medium
- Viacom: ad spend in the U.S. 2013, by medium
- General Motors: ad spend in the U.S. 2013, by medium
- Advertising spending of the U.S. government 2013, by medium
- 21st Century Fox's advertising spending in the U.S. 2013, by medium
Studies
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising market in the U.S.
- Advertising in Europe
- Advertising in the Netherlands
- Advertising in Italy
- TV advertising in the U.S.
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
Statistics on the topic
Free statistics
Premium Statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)
- Market shares of the gross media expenditure in the Netherlands in 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2017 to 2021 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2016, with a forecast for 2017 to 2021 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration source
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*
- Distribution of advertising spending in Venezuela from 2015 to 2018, by medium
- Distribution of advertising spending in the United Kingdom in 2012 and 2017, by medium
- Share of select media in advertising spending in China in 2013 and 2018
- Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2019, by media
- Advertising spending in the United Kingdom (UK) from 2011 to 2019, by media (in million GBP)
- Advertising spending in Chile from 2007 to 2017, by medium (in million U.S. dollars)
- Distribution of advertising spending in Argentina from 2015 to 2018, by medium
- Distribution of advertising spending in Malaysia in 2015, by medium
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Advertising spending in Brazil in 2017, by medium (in billion Brazilian reals)
- Advertising spending in Colombia from 2015 to 2018, by medium (in million U.S. dollars)
- Advertising expenditure in Thailand in 2016, by medium (in billion U.S. dollars)
- Change in advertising expenditure in China from 2003 to 2013, by medium
- Viacom's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars)
- 21st Century Fox's advertising spending* in the United States in 2013, by medium (in million U.S. dollars)
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
4 News
Latest News
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.