This graph presents the media distribution of advertising spending in the United Kingdom between 2013 and 2018, including digital subcategories of select traditional media. According to the source, regional UK internet advertising spending amounted to 13.4 billion British pounds in 2018, the highest of any category, while cinema advertising ad spend amounted to 254 million British pounds.
Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media
(in million GBP)
* The indicated spending categories are sub-categories of main advertising media. ** Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. *** Radio includes branded content. **** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the AA/Warc Data for detail.
From Q1 2015, the IAB have included spend for outstream/in-read video for the first time. This amounted to approximately ÂŁ32m in the first half of 2015.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
WARC. (April 30, 2019). Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP) [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP)." Chart. April 30, 2019. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. (2019). Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP). Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising Expenditure in The United Kingdom (Uk) from 2013 to 2018, by Media (in Million Gbp)." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC, Advertising expenditure in the United Kingdom (UK) from 2013 to 2018, by media (in million GBP) Statista, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/ (last visited June 02, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
