Out of the 29 European countries presented in the data set, Turkey was the fastest growing digital advertising market, reporting an annual growth rate of 117.9 percent in 2023. Serbia and Ukraine followed with 27.6 percent and 25.2 percent, respectively. On average, the expenditure in the 29 countries grew by 11.1 percent.
Change in digital advertising spending in Europe in 2023, by country
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IAB Europe. (June 12, 2024). Change in digital advertising spending in Europe in 2023, by country [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in digital advertising spending in Europe in 2023, by country." Chart. June 12, 2024. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. (2024). Change in digital advertising spending in Europe in 2023, by country. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2023, by Country." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe, Change in digital advertising spending in Europe in 2023, by country Statista, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/ (last visited December 08, 2024)
Change in digital advertising spending in Europe in 2023, by country [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/