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Reasons for following brands according to social media sharers worldwide 2015

The graph presents the leading reasons why social media sharers follow brands or products worldwide as of May 2015. According to the source, 46 percent of social media sharers, those who post about good or bad experiences with brands via their social media, said they follow brands because they wanted to be able to give direct feedback.

Reasons for social media sharers to follow or like brands or products worldwide as of May 2015

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Release date

July 2015



Survey time period

May 2015

Number of respondents


Special properties

among social media users in 11 countries

Method of interview

Online survey

Supplementary notes

Social media sharer was defined as a social media user who posts about good or bad brand experiences via social media.

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