Practically all social media users in Mexico surveyed in April 2019 said they were on Facebook. WhatsApp and YouTube ranked second and third respectively, with the former being utilized by 93 percent of respondents and the latter being adopted by 82 percent of them. Meanwhile, less than four out of ten Mexican social media users claimed to be on Twitter.
Penetration and demographics
It has been estimated that 46 percent of the Mexican population was on Facebook in 2020. The penetration rate of the social network is predicted to increase one percentage point by the following year. Its popularity in the Latin American country relies mostly on younger internet users. Around two thirds (66 percent) of Facebook users in Mexico were aged 34 years or below as of June 2019.
News in the palm of the hand
All age groups in Mexico, however, use Facebook as a source of news. In fact, between 62 and 71 percent of news consumers in the country resort to the social network to find, read, watch, share or comment on news, regardless of their age. One of the reasons for that might be the practicability of obtaining news in the palm of the hand. More than 96 percent of Facebook Mexican users accessed the social network through smartphones as of April 2019, passing laptop and desktop computers over.
Reach of leading social networks in Mexico as of April 2019
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AMIPCI. (May 13, 2019). Reach of leading social networks in Mexico as of April 2019 [Graph]. In Statista. Retrieved July 10, 2020, from https://www.statista.com/statistics/449869/mexico-social-network-penetration/
AMIPCI. "Reach of leading social networks in Mexico as of April 2019." Chart. May 13, 2019. Statista. Accessed July 10, 2020. https://www.statista.com/statistics/449869/mexico-social-network-penetration/
AMIPCI. (2019). Reach of leading social networks in Mexico as of April 2019. Statista. Statista Inc.. Accessed: July 10, 2020. https://www.statista.com/statistics/449869/mexico-social-network-penetration/
AMIPCI. "Reach of Leading Social Networks in Mexico as of April 2019." Statista, Statista Inc., 13 May 2019, https://www.statista.com/statistics/449869/mexico-social-network-penetration/
AMIPCI, Reach of leading social networks in Mexico as of April 2019 Statista, https://www.statista.com/statistics/449869/mexico-social-network-penetration/ (last visited July 10, 2020)