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Usage of the internet for online travel bookings in Germany 2001-2016

This statistic shows the share of internet users who booked holiday trips online in Germany from 2001 to 2016. In January 2015, 41 percent of respondents stated that they had used the internet to book a trip before. During the survey period, the share of internet users who booked their vacations online in Germany grew from a modest 4 percent in 2001 to 43 percent in 2016. The expansion of services available online predictably also reached the travel market. Booking airline tickets, transport, travel accommodation and holiday activities online - in short, all the usual components of a vacation, has become increasingly widespread in Germany and made organizing vacation travel and vacations as such easier. The advantages of online bookings when planning a vacation are obviously time-saving, not being bound by appointments or visits to a travel agency and being able to book on the go, while traveling somewhere else or from home. Booking can often be completed within the space of a few minutes and the rise of online travel portals has also contributed to the growth in the number of internet users in Germany who book their holidays online.

Share of internet users who booked holidays online in Germany from 2001 to 2016

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Release date

March 2016



Survey time period

2001 to 2016 (January of each year)

Age group

14-70 years

Supplementary notes

Figures were partly derived from earlier publications.

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