U.S. hotels online ad spend share 2011-2015, by channel

The graph shows hotel industry share of online advertising spending in the United States from 2011 to 2013 as well as a forecast until 2015, broken down by channel. The source expects that U.S. based hotels will devote 13 percent of their 2015 online advertising budgets to social advertising. It is expected that 35 percent of online expenditures will be allocated to search advertising.

Hotel industry online advertising spending share in the Unted States from 2011 to 2015, by channel

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Sources

Release date

October 2014

Region

United States

Survey time period

September 2014

Supplementary notes

* Forecast.
The source does not provide any information regarding percentage points exceeding 100 percent.

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