Attitude towards the necessity of leaflet advertising in Germany 2013

This statistic shows the results of a survey concerning consumer attitudes towards the importance of leaflet advertising in Germany in 2013. When asked if they were fine with receiving no more printed flyers informing them about bargain offers but receiving the information via e-mail newsletters instead, 18 percent stated they would not agree to this due to a lack of personal internet access. At 53 percent, the majority of German shoppers stated that even though they had internet access, they still would not want to do without printed leaflets.

Would you be fine with being informed about weekly deals via e-mail/newsletters exclusively?

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Release date

January 2014



Survey time period

Autumn 2013

Number of respondents

705 respondents

Special properties


Method of interview

Face-to-face interview

Supplementary notes

The source phrase the survey question as follows: "Would you be fine with being informed about weekly deals exclusively through e-mail/newsletters, without receiving the usual printed leaflets?" (Original German question: "Wäre es für Sie in Ordnung, wenn es den gewöhnlichen Handzettel nicht mehr gäbe und man stattdessen nur noch per E-Mail/Newsletter über wöchentliche Sonderangebote informiert würde?")

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