Value change in FMCG retail channels urban areas Vietnam 2018

The statistic shows the value change in fast moving consumer goods (FMCG) retail channels of urban areas in Vietnam in 2018. The shopper base for online channels increased by 147 percent, followed by minimarkets with an increase of 43 percent. The shopper base for small and medium-sized street shops decreased by about nine percent.

Value change in FMCG retail channels of urban areas in Vietnam in 2018*

Value change based on share of respondents
Online147%
Minimarket/CVS43%
Specialty stores17%
Hypermarket and Supermarket7%
Wet market-2%
Medium-sized street shops-2%
Small street shops-7%
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Source

Release date

February 2019

Region

Vietnam

Survey time period

2018

Number of respondents

2,150 households

Supplementary notes

*The value change is based on the share of respondents that have claimed to use the different retail channels.
Urban areas include the urban four cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

This statistic is based on a survey. Further survey characteristics were not provided by the source.

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Statistics on "FMCG retail in Vietnam"

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