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Value change in FMCG retail channels urban areas Vietnam 2019

The statistic shows the value change in fast moving consumer goods (FMCG) retail channels of urban areas in Vietnam as of December 2019. The shopper base for online channels increased by 53 percent compared to the same period in the previous year, followed by minimarkets with an increase of 22 percent. The shopper base for small street shops decreased by about four percent.

Value change in FMCG retail channels of urban areas in Vietnam in 2019*

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Source

Release date

December 2019

Region

Vietnam

Survey time period

2019

Special properties

12 weeks period ending November 3, 2019 compared to year ago

Supplementary notes

*The value change is based on the share of respondents that have claimed to use the different retail channels.

Urban areas include the urban four cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

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