Europe: digital video ad spending 2022

The United Kingdom is leading the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market, recording 8.3 billion U.S. dollars. Following closely behind is Germany with 2.9 billion U.S. dollars, while Portugal is trailing the ranking with 111.94 million U.S. dollars, resulting in a difference of 8.2 billion U.S. dollars to the ranking leader, the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Digital video advertising spending in selected European countries in 2022 (in million U.S. dollars)

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Release date

November 2023

More information

Region

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Survey time period

Jan 1st to Dec 31st 2022

Special properties

figures are estimates.

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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