• Digital Market Outlook: Italy search ad revenue by device 2024

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The graph presents the search advertising revenue in Italy from 2017 to 2019, and provides a forecast thereof until 2024, broken down by device. Mobile search ad revenue in Italy is expected to grow from 239.92 million U.S. dollars in 2017 to 640.17 million in 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising revenue in Italy from 2017 to 2024, by device (in million U.S. dollars)

Characteristic	Desktop	Mobile
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Source

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Sources

Release date

July 2020

More information

Region

Italy

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.