The graph presents the search advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile search ad revenue in Italy is expected to grow from 228 million U.S. dollars in 2016 to 345 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital search advertising revenue in Italy from 2016 to 2022, by device
(in million U.S. dollars)
* Estimate. Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values. Further information on methodology can be found here.
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Statista (Digital Market Outlook). (December 1, 2017). Digital search advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/457594/search-ad-revenue-by-device-digital-market-outlook-italy/
Statista (Digital Market Outlook). "Digital search advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)." Chart. December 1, 2017. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/457594/search-ad-revenue-by-device-digital-market-outlook-italy/
Statista (Digital Market Outlook). (2017). Digital search advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/457594/search-ad-revenue-by-device-digital-market-outlook-italy/
Statista (Digital Market Outlook). "Digital Search Advertising Revenue in Italy from 2016 to 2022, by Device (in Million U.S. Dollars)." Statista, Statista Inc., 1 Dec 2017, https://www.statista.com/statistics/457594/search-ad-revenue-by-device-digital-market-outlook-italy/
Statista (Digital Market Outlook), Digital search advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars) Statista, https://www.statista.com/statistics/457594/search-ad-revenue-by-device-digital-market-outlook-italy/ (last visited March 31, 2020)
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