The graph presents the search advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile search ad revenue in Italy is expected to grow from 228 million U.S. dollars in 2016 to 345 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Digital Market Outlook: search advertising revenue in Italy 2016-2022, by device
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Digital search advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
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The graph presents the search advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile search ad revenue in Italy is expected to grow from 228 million U.S. dollars in 2016 to 345 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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The graph presents the search advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by device. Mobile search ad revenue in Italy is expected to grow from 228 million U.S. dollars in 2016 to 345 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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- Show publisher information
- Release date
- December 2017
- Region
- Italy
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.
More information
- Region
- Italy
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.
Other interesting statistics
Most expensive keywords in Google Adwords 2017
+
+Popularity of marketing channels in the U.S. 2016
+
+Most trusted advertising forms for purchasing decisions in the U.S. 2016
Consumer attitudes towards selected advertising types in the U.S. 2017
+
+Growth of digital advertising revenue in the U.S. 2018-2019, by format
+
+Largest paid search spenders in U.S. online retail 2016
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Statistics on "Search advertising in the U.S."
- Ad spend
The most important statistics
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Digital search advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023, by device
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Paid search ad spend growth on Google in the United States in 3rd quarter 2018, by industryGoogle paid search ad spend growth in the U.S. Q3 2018, by category
- Leading search advertisers on Google in the United States in 2016, by desktop text ad clicks (in millions)Leading Google advertisers in the U.S. 2016
- Leading online retailers in the United States in 2016, by average monthly paid search spending (in million U.S. dollars)Largest paid search spenders in U.S. online retail 2016
- Usage and effectiveness
The most important statistics
- Search advertising revenue of selected search engines worldwide in 2017 (in billion U.S. dollars)Global search advertising revenue of selected search engines in 2017
- Marketing channels considered as most effective in driving early stage engagement according to marketers in North America and worldwide as of December 2017Marketing channels considered most effective in driving early stage engagement 2017
- Marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017Marketing channels considered the most effective in driving conversions in 2017
- Leading search engine providers used by small to medium sized enterprise (SME) owners in the United States as of November 2016Leading search engine providers used by SMEs in the U.S. 2016
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Which of the following search tactics does your company use or plan to use in 2016?Search marketing tactic adoption in the U.S. 2016
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Consumer perception
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising annoying 2017, by age
- Leading advertising channels trusted when making purchasing decisions in the United States as of October 2016Most trusted advertising forms for purchasing decisions in the U.S. 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: search ad revenue in France 2016-2022, by device
- Search ad spending share in Europe 2016-2017, by device
- Brazil: online search ad spend 2015-2017
- Mobile search ad spending share of paid search in European countries 2017
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Enterprises with a responsive website or a mobile app in France 2016, by sector
- Digital advertising expenditure in Russia 2004-2018, by type
- Digital advertising expenditure in Austria 2007-2019, by type
- Digital advertising expenditure in France 2005-2018, by type
- Internet paid advertising usage by companies in France 2016, by industry
- Digital advertising expenditure in Italy 2012-2018, by type
- Paid search spend change in finance, retail, travel sector in the Netherlands 2016
- Paid search CTR in the U.S. 2014, by ad position & device
- Mobile paid search advertising spending distribution in EMEA 2014-2015
Studies
- Search advertising in the U.S.
- Digital search advertising in the U.S. (DMO)
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital search advertising in the United Kingdom
- E-mail marketing in the United Kingdom (UK)
- IAB and DDMA Report on Paid Search Advertising
- Advertising in Turkey
- Programmatic advertising
- Online advertising metrics
- Ad blocking
- IAB and DDMA Report on Search Advertising
Statistics on the topic
Free statistics
- Paid search ad spend growth on Google in the United States in 3rd quarter 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)
- Consumer favorability towards selected types of ads in the United States as of September 2017
Premium Statistics
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Leading search advertisers on Google in the United States in 2016, by desktop text ad clicks (in millions)
- Leading online retailers in the United States in 2016, by average monthly paid search spending (in million U.S. dollars)
- Search advertising revenue of selected search engines worldwide in 2017 (in billion U.S. dollars)
- Marketing channels considered as most effective in driving early stage engagement according to marketers in North America and worldwide as of December 2017
- Marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017
- Leading search engine providers used by small to medium sized enterprise (SME) owners in the United States as of November 2016
- Popularity of marketing channels among companies in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Which of the following search tactics does your company use or plan to use in 2016?
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017, by age group
- Leading advertising channels trusted when making purchasing decisions in the United States as of October 2016
- Digital search advertising revenue in France from 2016 to 2022, by device (in million U.S. dollars)
- Share of paid search advertising spending in Europe in 2016 and 2017, by device
- Search advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Share of paid search advertising spending going on mobile search in Europe in 2017, by country
- Paid search advertising spending in the Asia-Pacific region in 2013 and 2018 (in billion U.S. dollars)
- Share of enterprises with a responsive website or a mobile app in France in 2016, by industry
- Spending on digital advertising in Russia from 2004 to 2018, by type (in million Russian rubles)
- Spending on digital advertising in Austria from 2007 to 2019, by type (in million euros)
- Spending on digital advertising in France from 2005 to 2018, by type (in million euros)
- Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry
- Spending on digital advertising in Italy from 2012 to 2018, by type (in million euros)
- Percentage change on previous year of paid search advertising expenditure in the finance, retail and travel sector in the Netherlands from the first quarter to the fourth quarter in 2016
- Paid search clickthrough rate (CTR) in the United States in 2nd quarter 2014, by ad position* and device
- Distribution of paid search advertising spending from mobile devices in Europe, the Middle East and Africa (EMEA) from Q2 2014 to Q3 2015
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