• Digital Market Outlook: Italy search ad revenue by device 2025

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The mobile search ad revenue in Italy is expected to grow from 447 million U.S. dollars in 2020 to 851.5 million in 2025. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital search advertising revenue in Italy from 2017 to 2025, by device (in million U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

July 2021

More information

Region

Italy

Survey time period

2017 to 2020

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.