Digital Market Outlook: Japan digital video ad revenue by device 2021

The graph presents the digital video advertising revenue in Japan in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile video ad revenue in Japan is expected to grow from 199 million U.S. dollars in 2015 to 885 million in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising revenue in Japan from 2015 to 2021, by device (in million U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

July 2016

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Region

Japan

Survey time period

2016

Supplementary notes

* Estimate.
Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values.
Further information on methodology can be found here.

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