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Global YouTube user growth 2016-2021
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Global YouTube user growth 2016-2021
Annual growth of YouTube users worldwide from 2016 to 2021
by J. Clement,
last edited
Jul 23, 2019
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
Annual growth of YouTube users worldwide from 2016 to 2021
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Description
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by J. Clement,
last edited
Jul 23, 2019
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2018
More information
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
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Statistics on "YouTube"
- Benchmark
The most important statistics
- Leading online video platforms in the United States in November 2018, based on reachU.S. user reach of leading video platforms 2018
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)Leading U.S. video properties 2019, by unique viewers
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store worldwide in June 2019, by number of downloadsLeading iPhone music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store in the United States in June 2019, by number of downloadsLeading iPhone music apps in the U.S. 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2019, by revenue
- Leading music apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone music apps worldwide 2019, by revenue
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)Global logged-in YouTube viewers per month 2017-2019
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)YouTube viewers in the United States 2018-2022
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of June 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of June 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of August 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2019
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Most popular YouTube partner channels in the United States in June 2019, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2019, ranked by viewers
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Music
The most important statistics
- Weekly YouTube music usage among the population in the United States from 2014 to 2019Weekly YouTube music usage among U.S. population 2014-2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by countryGlobal YouTube usage for music consumption 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017YouTube's global weekly active user penetration for music 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Do you use a shared account / family account for YouTube Music?YouTube Music account type in the U.S. 2018
- What made you choose YouTube Music over other competitors?Drivers for YouTube Music usage in the U.S. 2018
- Content
The most important statistics
- Hours of video uploaded to YouTube every minute as of May 2019Hours of video uploaded to YouTube every minute 2007-2019
- Distribution of total YouTube video views worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by views
- Distribution of total YouTube video content worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by uploads
- Most popular YouTube videos based on total global views as of August 2019 (in billions)Most viewed YouTube videos of all time 2019
- Average YouTube video length as of December 2018, by category (in minutes)Average YouTube video length 2018, by category
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2019
- Fastest viral videos to reach 100 million YouTube streams as of May 2019 (in days)Fastest viral videos based on days needed to reach 100 million views 2019
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)Fastest viral videos based on days needed to reach 1 billion views 2019
- Marketing and advertising
The most important statistics
- Worldwide net advertising revenues of YouTube from 2016 to 2020 (in billion U.S. dollars)Global YouTube net advertising revenues 2016-2020
- Net advertising revenues of YouTube in the United States from 2016 to 2020 (in billion U.S. dollars)U.S. YouTube net advertising revenues 2016-2020
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- YouTube user growth in the United States 2014-2019
- Leading YouTube content categories of female U.S. Millennials 2016
- Leading YouTube content categories of male U.S. Millennials 2016
- U.S. YouTube mobile usage reach 2015, by device
- Hours of video uploaded to YouTube every minute 2007-2019
- YouTube usage reach worldwide 2013-2015
- U.S. users who are willing to watch scripted content on YouTube as of May 2013
- YouTube visitor reach in selected countries 2015
- Percentage of daily YouTube users in Norway in 2012, by gender
- Percentage of daily YouTube users in Norway in 2012, by age
- Daily YouTube usage among pupils in Sweden 2013-2016, by age group
- Most popular cooking channels on YouTube in Spain 2017, by number of followers
- Italy: top media channels on YouTube 2018
- Most popular cooking channels on YouTube in Spain 2017, by views
- Italy: top online media channels on YouTube 2016
- Denmark: internet connection used for online videos 2014
- Norway: weekday online video consumption 2014
- UK: leading furniture brands on YouTube 2019
- Hungary: internet connection used for online videos 2014
- Latvia: preferred length of online videos 2014
Studies
- Online video in the United States
- Online video in the United Kingdom (UK)
- YouTube
- YouTube in the Netherlands
- Q2 2018 State of Online Video Report
- Online video market in China
- Digital video market in Germany
- Mobile video in the United States
- Video on demand in Italy
- Mobile video market in the United Kingdom (UK)
- Video on demand in the United Kingdom (UK)
- Video on demand in Norway
- Video on demand in Hungary
- Video on demand in the Netherlands
- eSports and (online) gaming in the Benelux region
Statistics on "YouTube"
- Leading online video platforms in the United States in November 2018, based on reach
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading music apps in the Apple App Store worldwide in June 2019, by number of downloads
- Leading music apps in the Apple App Store in the United States in June 2019, by number of downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)
- U.S. customer satisfaction with social media in 2019 (index score)
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)
- Number of YouTube users worldwide from 2016 to 2021 (in billions)
- Annual growth of YouTube users worldwide from 2016 to 2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
- How often do you use YouTube?
- What do you use YouTube for?
- Distribution of YouTube video views in the United States as of 1st quarter 2018, by platform
- Do you have any favorite YouTube channels that you watch regularly?
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age group
- Frequency of encountering false, untrue or dangerous video content on YouTube according to users in the United States as of June 2018
- Share of U.S. parents with children age 11 or younger who say they let their child watch videos on YouTube as of June 2018
- YouTube's level of importance regarding selected activities according to YouTube users in the United States as of June 2018
- Most viewed YouTube channels worldwide as of June 2019, by monthly views (in billions)
- Most viewed YouTube channel owners of all time as of June 2019, by views (in billions)
- Most popular YouTube channels as of August 2019, ranked by number of subscribers (in millions)
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube partner channels in the United States in June 2019, ranked by unique viewers (in millions)
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Weekly YouTube music usage among the population in the United States from 2014 to 2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Do you use a shared account / family account for YouTube Music?
- What made you choose YouTube Music over other competitors?
- Hours of video uploaded to YouTube every minute as of May 2019
- Distribution of total YouTube video views worldwide as of December 2018, by category
- Distribution of total YouTube video content worldwide as of December 2018, by category
- Most popular YouTube videos based on total global views as of August 2019 (in billions)
- Average YouTube video length as of December 2018, by category (in minutes)
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)
- Fastest viral videos to reach 100 million YouTube streams as of May 2019 (in days)
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of release
- Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)
- Distribution of YouTube news consumers in the United States as of August 2018, by age
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019, by age group
- Worldwide net advertising revenues of YouTube from 2016 to 2020 (in billion U.S. dollars)
- Net advertising revenues of YouTube in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)
- Leading social media platforms used by marketers worldwide as of January 2019
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Annual growth of YouTube users in the United States from 2014 to 2019
- Most viewed YouTube video categories of female Millennial users in the United States as of April 2016
- Most viewed YouTube video categories of male Millennial users in the United States as of April 2016
- Mobile YouTube audience penetration in the United States as of June 2015, by device
- Global usage penetration of YouTube from 2nd quarter 2013 to 1st quarter 2015
- Would you consider watching a sitcom or other scripted TV series on YouTube?
- YouTube visitor reach in selected countries as of 1st quarter 2015
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by gender
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by age group
- Share of pupils who have used YouTube daily in Sweden from 2013 to 2016, by age group and school level
- Leading cooking channels on YouTube in Spain as of March 2017, by number of followers
- Leading media channels on YouTube in Italy as of December 2018, by number of uploaded video views
- Leading cooking channels on YouTube in Spain as of March 2017, by number of views
- Leading online media channels on YouTube in Italy as of June 2016, by number of uploaded video views*
- Through which type of online connection did you watch online videos in the past week?
- On a weekday, at what time do you watch online videos?
- Leading furniture brands on YouTube in the UK (United Kingdom) as of May 2019, by uploaded video views (in 1,000s)
- Through which type of online connection did you watch online videos in the past week?
- How long were the videos you watched in the past week?
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