- Internet›
- Online Video & Entertainment›
Global YouTube user growth 2016-2021
Global YouTube user growth 2016-2021
Annual growth of YouTube users worldwide from 2016 to 2021
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
Annual growth of YouTube users worldwide from 2016 to 2021
Loading statistic...
| Year-on-year growth | |
|---|---|
| 2021* | 4.9% |
| 2020* | 5.6% |
| 2019* | 6.6% |
| 2018* | 7.5% |
| 2017 | 9.2% |
| 2016 | 13% |
| Year-on-year growth | |
|---|---|
| 2021* | 4.9% |
| 2020* | 5.6% |
| 2019* | 6.6% |
| 2018* | 7.5% |
| 2017 | 9.2% |
| 2016 | 13% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
YouTube
- 123 page/s
- English
- pptx
- Detailed references
Everything On "YouTube" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "YouTube"
- Benchmark
The most important statistics
- Leading online video platforms in the United States in November 2018, based on reachU.S. user reach of leading video platforms 2018
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Leading music and audio apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store worldwide in March 2019, by number of downloadsLeading iPhone music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store in the United States in March 2019, by number of downloadsLeading iPhone music apps in the U.S. 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading entertainment apps in the Apple App Store in the United States in March 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2019, by revenue
- Leading music apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)Leading iPhone music apps worldwide 2019, by revenue
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)YouTube viewers in the United States 2018-2022
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of April 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of April 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2019
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Music
The most important statistics
- Weekly YouTube music usage among the population in the United States from 2014 to 2019Weekly YouTube music usage among U.S. population 2014-2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by countryGlobal YouTube usage for music consumption 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017YouTube's global weekly active user penetration for music 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Content
The most important statistics
- Most popular YouTube videos based on total global views as of April 2019 (in billions)Most viewed YouTube videos of all time 2019
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2019
- Fastest viral videos to reach 100 million YouTube streams as of April 2019 (in days)Fastest viral videos based on days needed to reach 100 million views 2019
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)Fastest viral videos based on days needed to reach 1 billion views 2019
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of releaseYouTube average time for 1 billion music video views 2010-2017
- Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)Gaming video content platforms revenue worldwide 2018
- Distribution of YouTube news consumers in the United States as of August 2018, by ageYouTube news consumers in in the U.S. in 2018, by age
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019Share of adults who have a YouTube Live TV subscription in the U.S. 2019
- Marketing and advertising
The most important statistics
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)YouTube: revenues worldwide 2016-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most viewed ads on YouTube in 2017 (in million views)YouTube: most viewed ads 2017
- Most popular YouTube brand channels as of April 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- YouTube viewers in the United States 2018-2022
- YouTube user growth in the United States 2014-2019
- Leading YouTube content categories of female U.S. Millennials 2016
- Leading YouTube content categories of male U.S. Millennials 2016
- U.S. YouTube mobile usage reach 2015, by device
- U.S. users who are willing to watch scripted content on YouTube as of May 2013
- YouTube usage reach worldwide 2013-2015
- Hours of video uploaded to YouTube every minute 2007-2015
- Percentage of daily YouTube users in Norway in 2012, by age
- Percentage of daily YouTube users in Norway in 2012, by gender
- YouTube visitor reach in selected countries 2015
- YouTube average time for 1 billion music video views 2010-2017
- Italy: top broadcast show channels on YouTube 2018
- Italy: top media channels on YouTube 2018
- Italy: top online media channels on YouTube 2016
- Canada: internet connection used for online videos 2014
- Argentina: weekday online video consumption 2014
- Daily YouTube usage among pupils in Sweden 2013-2016, by age group
- Poland: internet connection used for online videos 2014
- Argentina: preferred length of online videos 2014
Studies
- Online video in the United States
- Online video in the United Kingdom (UK)
- YouTube
- YouTube in the Netherlands
- Q2 2018 State of Online Video Report
- Online video market in China
- Mobile video market in the United Kingdom (UK)
- Video on demand in Hungary
- Mobile video in the United States
- Video on demand in the Netherlands
- Video on demand in the United Kingdom (UK)
- Digital video market in Germany
- eSports and (online) gaming in the Benelux region
- The State of Online Video 2018
- Video on demand in Italy
Statistics on "YouTube"
- Leading online video platforms in the United States in November 2018, based on reach
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)
- Leading music and audio apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)
- Leading music apps in the Apple App Store worldwide in March 2019, by number of downloads
- Leading music apps in the Apple App Store in the United States in March 2019, by number of downloads
- Leading entertainment apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading entertainment apps in the Apple App Store in the United States in March 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store in the United States in March 2019, by revenue (in million U.S. dollars)
- U.S. customer satisfaction with social media sites in 2018 (index score)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Number of YouTube users worldwide from 2016 to 2021 (in billions)
- Annual growth of YouTube users worldwide from 2016 to 2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
- Frequency of YouTube use in the United States as of October 2017
- Distribution of YouTube video views in the United States as of 1st quarter 2018, by platform
- Do you have any favorite YouTube channels that you watch regularly?
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age group
- Frequency of encountering false, untrue or dangerous video content on YouTube according to users in the United States as of June 2018
- Share of U.S. parents with children age 11 or younger who say they let their child watch videos on YouTube as of June 2018
- YouTube's level of importance regarding selected activities according to YouTube users in the United States as of June 2018
- Most viewed YouTube channels worldwide as of April 2019, by monthly views (in billions)
- Most viewed YouTube channel owners of all time as of April 2019, by views (in billions)
- Most popular YouTube channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Weekly YouTube music usage among the population in the United States from 2014 to 2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of April 2019 (in billions)
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)
- Fastest viral videos to reach 100 million YouTube streams as of April 2019 (in days)
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of release
- Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)
- Distribution of YouTube news consumers in the United States as of August 2018, by age
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019, by age group
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Most viewed ads on YouTube in 2017 (in million views)
- Most popular YouTube brand channels as of April 2019, ranked by total number of video views (in billions)
- Leading social media platforms used by marketers worldwide as of January 2018
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Annual growth of YouTube users in the United States from 2014 to 2019
- Most viewed YouTube video categories of female Millennial users in the United States as of April 2016
- Most viewed YouTube video categories of male Millennial users in the United States as of April 2016
- Mobile YouTube audience penetration in the United States as of June 2015, by device
- Would you consider watching a sitcom or other scripted TV series on YouTube?
- Global usage penetration of YouTube from 2nd quarter 2013 to 1st quarter 2015
- Hours of video uploaded to YouTube every minute as of July 2015
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by age group
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by gender
- YouTube visitor reach in selected countries as of 1st quarter 2015
- Leading broadcast show channels on YouTube in Italy as of December 2018, by number of uploaded video views
- Leading media channels on YouTube in Italy as of December 2018, by number of uploaded video views
- Leading online media channels on YouTube in Italy as of June 2016, by number of uploaded video views*
- Through which type of online connection did you watch online videos in the past week?
- On a weekday, at what time do you watch online videos?
- Share of pupils who have used YouTube daily in Sweden from 2013 to 2016, by age group and school level
- Through which type of online connection did you watch online videos in the past week?
- How long were the videos you watched in the past week?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.