The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
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Global YouTube user growth 2016-2021
Annual growth of YouTube users worldwide from 2016 to 2021
The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
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| Year-on-year growth | |
|---|---|
| 2016 | 13% |
| 2017 | 9.2% |
| 2018* | 7.5% |
| 2019* | 6.6% |
| 2020* | 5.6% |
| 2021* | 4.9% |
| Year-on-year growth | |
|---|---|
| 2016 | 13% |
| 2017 | 9.2% |
| 2018* | 7.5% |
| 2019* | 6.6% |
| 2020* | 5.6% |
| 2021* | 4.9% |
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The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
More information
- Region
- Worldwide
- Survey time period
- 2016 to 2017
- Supplementary notes
-
*Forecast
Individuals of any age who watch video via YouTube app or website at least once per month
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Statistics on "YouTube"
- Benchmark
The most important statistics
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)Streaming sessions on U.S. video properties 2017
- Leading music and audio apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)Leading Android music apps worldwide 2018, by downloads
- Leading music apps in the Apple App Store in the United States in November 2018, by number of downloadsLeading iPhone music apps in the U.S. 2018, by downloads
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2018, by revenue
- Leading music apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading iPhone music apps in the U.S. 2018, by revenue
- U.S. customer satisfaction with social media sites in 2018 (index score)ACSI - U.S. customer satisfaction with social media sites 2018
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visitsLeading social media traffic referral sources H2 2017
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Do you have any favorite YouTube channels that you watch regularly?U.S. YouTube users who regularly watch favorite YouTube channels 2017
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of January 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of January 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2018
- Most popular YouTube beauty and style channels as of January 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Content
The most important statistics
- Most popular YouTube videos based on total global views as of December 2018 (in billions)Most viewed YouTube videos of all time 2018
- Fastest viral videos as of May 2018, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2018
- Fastest viral videos to reach 1 billion YouTube streams as of July 2017 (in days)Fastest viral videos based on days needed to reach 1 billion views as of 2017
- What is the most you would be willing to pay for YouTube?Price consumers are willing to pay for YouTube U.S. 2017
- What is the most you would be willing to pay for YouTube TV?Price consumers are willing to pay for YouTube TV U.S. 2017
- Share of consumers who believe web series* should not be considered as TV shows in the United States as of September 2017Web series on YouTube/Vimeo should not be considered as TV shows U.S. 2017
- Sources used for keeping up-to-date with music in the United States in 2017Sources used for keeping up-to-date with music U.S. 2017
- Share of worldwide YouTube users who watched a video posted by a celebrity or vlogger in the past month as of 3rd quarter 2016, by age groupGlobal YouTube celebrity or vlogger viewership 2016, by age group
- Marketing and advertising
The most important statistics
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)YouTube: revenues worldwide 2016-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most viewed ads on YouTube in 2017 (in million views)YouTube: most viewed ads 2017
- Most popular YouTube brand channels as of January 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by subscribers
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- YouTube users in the United States 2014-2019
- YouTube user growth in the United States 2014-2019
- Central America & the Caribbean: number of YouTube users by country 2017
- Leading YouTube content categories of female U.S. Millennials 2016
- Leading YouTube content categories of male U.S. Millennials 2016
- U.S. YouTube mobile usage reach 2015, by device
- Hours of video uploaded to YouTube every minute 2007-2015
- U.S. users who are willing to watch scripted content on YouTube as of May 2013
- YouTube usage reach worldwide 2013-2015
- Percentage of daily YouTube users in Norway in 2012, by age
- Percentage of daily YouTube users in Norway in 2012, by gender
- YouTube visitor reach in selected countries 2015
- Daily YouTube usage among pupils in Sweden 2013-2016, by age group
- YouTube average time for 1 billion music video views 2010-2017
- Italy: top celebrities´ channels on YouTube 2018
- Latin America: time spent with digital video 2017, by country & category
- China: level of attention paid to online videos 2014
- Portugal: online video consumption via computer 2016
- New Zealand: internet connection used for online videos 2014
- Ukraine: weekday online video consumption 2014
Studies
- Online video in the United States
- Online video in the United Kingdom (UK)
- YouTube
- YouTube in the Netherlands
- Q2 2018 State of Online Video Report
- Online video market in China
- Mobile video in the United States
- eSports and (online) gaming in the Benelux region
- Video on demand in the United Kingdom (UK)
- Digital video market in Germany
- The State of Online Video 2018
- Video on demand in the Netherlands
- Video on demand in Italy
- The State of Online Video 2017
- Insights 2019 - Traditional TV, online video & streaming
Statistics on the topic
Free statistics
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- U.S. customer satisfaction with social media sites in 2018 (index score)
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visits
- Annual growth of YouTube users worldwide from 2016 to 2021
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
- Do you have any favorite YouTube channels that you watch regularly?
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Preferred social media platforms accessed by internet users in the United States to share life milestones as of September 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Share of internet users in the United States who are likely to use YouTube in-app messaging and video sharing as of August 2017
- Most viewed YouTube channels worldwide as of January 2019, by monthly views (in billions)
- Most viewed YouTube channel owners of all time as of January 2019, by views (in billions)
- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)
- Most popular YouTube beauty and style channels as of January 2019, ranked by number of subscribers (in millions)
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Most popular YouTube videos based on total global views as of December 2018 (in billions)
- Fastest viral videos as of May 2018, based on number of views in 24 hours after upload (in millions)
- Fastest viral videos to reach 1 billion YouTube streams as of July 2017 (in days)
- Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by gender
- Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by age group
- Most viewed ads on YouTube in 2017 (in million views)
- Number of YouTube users in the United States from 2014 to 2019 (in millions)
- Annual growth of YouTube users in the United States from 2014 to 2019
- Most viewed YouTube video categories of female Millennial users in the United States as of April 2016
- Most viewed YouTube video categories of male Millennial users in the United States as of April 2016
- Mobile YouTube audience penetration in the United States as of June 2015, by device
- Would you consider watching a sitcom or other scripted TV series on YouTube?
- Global usage penetration of YouTube from 2nd quarter 2013 to 1st quarter 2015
- YouTube visitor reach in selected countries as of 1st quarter 2015
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of release
- Time spent with digital video in selected countries in Latin America in June 2017, by category (in minutes)
Premium Statistics
- Leading music and audio apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)
- Leading music apps in the Apple App Store in the United States in November 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Number of YouTube users worldwide from 2016 to 2021 (in billions)
- Share of consumers who use streaming services weekly in selected countries worldwide as of October 2017*
- Weekly active user penetration of YouTube for music videos in selected countries* worldwide from 4th quarter 2016 to 4th quarter 2018
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)
- What is the most you would be willing to pay for YouTube?
- What is the most you would be willing to pay for YouTube TV?
- Share of consumers who believe web series* should not be considered as TV shows in the United States as of September 2017
- Sources used for keeping up-to-date with music in the United States in 2017
- Share of worldwide YouTube users who watched a video posted by a celebrity or vlogger in the past month as of 3rd quarter 2016, by age group
- Do you have a favorable or unfavorable view of YouTube Red?
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Most popular YouTube brand channels as of January 2019, ranked by total number of video views (in billions)
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Number of YouTube users in selected countries in Central America and the Caribbean as of July 2017 (in millions)
- Hours of video uploaded to YouTube every minute as of July 2015
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by age group
- Percentage of internet users in Norway who visit YouTube daily as of June 2012, by gender
- Share of pupils who have used YouTube daily in Sweden from 2013 to 2016, by age group and school level
- Leading celebrities´ channels on YouTube in Italy as of December 2018, by number of uploaded video views
- How focused were you on the online video content you watched in the last week?
- How often do you watch online videos on your computer?
- Through which type of online connection did you watch online videos in the past week?
- On a weekday, at what time do you watch online videos?
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