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Global YouTube user growth 2016-2021

Annual growth of YouTube users worldwide from 2016 to 2021

Global YouTube user growth 2016-2021

The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.

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The statistic shows the development of YouTube audiences worldwide from 2016 to 2021. According to the source, the number of global YouTube users grew 9.2 percent in 2017 compared to the previous year. In 2021, the user growth rate is projected to slow to a 4.9 percent year-on-year.

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Release date: February 2018

Region: Worldwide
Survey time period: 2016 to 2017
Supplementary notes: *Forecast
Individuals of any age who watch video via YouTube app or website at least once per month

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YouTube: most subscribed beauty content creators 2018

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YouTube: most viewed channels 2018

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Fastest viral videos based on number of views in 24 hours as of 2018

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Social media platforms used by marketers worldwide 2018

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Social media platforms used by marketers worldwide 2018

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Statistics on "YouTube"

Benchmark

The most important statistics

Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)Streaming sessions on U.S. video properties 2017
Leading music and audio apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)Leading Android music apps worldwide 2018, by downloads
Leading music apps in the Apple App Store in the United States in July 2018, by number of downloadsLeading iPhone music apps in the U.S. 2018, by downloads
Leading entertainment apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2018, by revenue
Leading music apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)Leading iPhone music apps in the U.S. 2018, by revenue
U.S. customer satisfaction with social media sites in 2018 (index score)ACSI - U.S. customer satisfaction with social media sites 2018
Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visitsLeading social media traffic referral sources H2 2017

Usage

The most important statistics

Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
Do you have any favorite YouTube channels that you watch regularly?U.S. YouTube users who regularly watch favorite YouTube channels 2017

Channels and creators

The most important statistics

Most viewed YouTube channels worldwide as of June 2018, by monthly views (in millions)YouTube: most viewed channels 2018
Most viewed YouTube channel owners of all time as of June 2018, by views (in billions)All-time most viewed YouTube channel owners 2018
Most popular YouTube channels as of June 2018, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2018
Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
Most popular YouTube gaming channels as of May 2018, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2018
Most popular YouTube beauty and style channels as of April 2018, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2018
Estimated annual earnings of selected YouTube channel creators as of June 2017 (in million U.S. dollars)Annualized YouTube celebrity earnings 2017
Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016

Content

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Most popular YouTube videos based on total global views as of June 2018 (in billions)Most viewed YouTube videos of all time 2018
Fastest viral videos as of May 2018, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2018
Fastest viral videos to reach 1 billion YouTube streams as of July 2017 (in days)Fastest viral videos based on days needed to reach 1 billion views as of 2017
What is the most you would be willing to pay for YouTube?Price consumers are willing to pay for YouTube U.S. 2017
What is the most you would be willing to pay for YouTube TV?Price consumers are willing to pay for YouTube TV U.S. 2017
Share of consumers who believe web series* should not be considered as TV shows in the United States as of September 2017Web series on YouTube/Vimeo should not be considered as TV shows U.S. 2017
Sources used for keeping up-to-date with music in the United States in 2017Sources used for keeping up-to-date with music U.S. 2017
Share of worldwide YouTube users who watched a video posted by a celebrity or vlogger in the past month as of 3rd quarter 2016, by age groupGlobal YouTube celebrity or vlogger viewership 2016, by age group

Marketing and advertising

The most important statistics

Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)YouTube: revenues worldwide 2016-2018
Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
Most viewed ads on YouTube in 2017 (in million views)YouTube: most viewed ads 2017
Most popular YouTube brand channels as of June 2018, ranked by total number of video views (in billions)YouTube: most popular brand channels 2018, by subscribers
Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018

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